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  Home  >>  Restaurants (Sit-Down)  >>  Full Service Restaurant w/ Bar




Alamo Drafthouse Cinemas
1717 W. 6th St., # 351
Austin, Texas 78703




Submit an online form to receive information from Alamo Drafthouse Cinemas.
    Marketing Brochure
    Pre-Qualifier Application
Business Description

The first Alamo Drafthouse Cinema opened its doors in 1997. A unique combination of movie theater and restaurant, the Alamo shows the best first-run and independent films and offers an extensive menu of fresh, handmade dishes and a wide selection of beer and wine. Entertainment Weekly voted the Alamo, "The number one theater in the country, doing it right". Come join the Alamo team!

Franchisor Background

Year Established:  1997

Franchising Since:  2003

Operating Units:

Franchised Units:

6

66.7%
Company-Owned Units:333.3%
 
Total Operating Units:
9
100.0%
 
Geographic Distribution:
U.S.:9100%In 2 States
Canada:00%In 0 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
9
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. Texas8
2. Virginia1

Registered in Following Registration States: California, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth: $1MM
Cash Investment:$1.25-2.25MM
Total Investment:$1.2-2MM
Average Total Investment:$1600K
 
Fees:
Initial Franchise Fee:$75K
Average Franchise Fee:$75K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:0.5%
 
Average Number of Employees: 7 Full-time, 60 Part-time

Space Needs (in square footage): 28,000

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:4
Formal Education:3
Psychological Profile:4
Personal Interview(s):5
 
Terms of Contract
 
Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 5 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff: 10
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases
Other Marketing Support:Pre-Show Media
 
On-Going Support:
Central Data Processing:At Additional Cost
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:At Additional Cost
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 
Training:
1. Austin, TXFour weeks
2. On-siteTwo weeks
 
Expansion Plans
 
Projected New Units Over Next 12 months: 3

U.S.:

Yes, Continental US
Canada:No
Overseas:No
Submit an online form to receive information from Alamo Drafthouse Cinemas.
    Marketing Brochure
    Pre-Qualifier Application