Business Description

The BAD ASS COMPANY is the premier destination when you go to get yourself or a friend some of the world's best coffee and to experience the friendly aloha spirit while immersed in a unique, exciting, inviting Hawaiian atmosphere.

Franchisor Background

Year Established:  1989

Franchising Since:  1999

Operating Units:
Franchised Units:	36	97.3%
Company-Owned Units:	1	2.7%
Total Operating Units:	37	100.0%
Geographic Distribution: U.S.: 33 89.2% In 1 States Canada: 4 10.8% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 37 100.0%

North America:
States/Provinces with the largest number of operating units:

Density

Units

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Michigan, Oregon, Rhode Island, Virginia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$500K
Cash Investment:	$50K
Total Investment:	$150-200K
Average Total Investment:	$175K
Fees:
Initial Franchise Fee:	$20K
Average Franchise Fee:	$20K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	2%

Average Number of Employees: 3 Full-time, 4 Part-time

Space Needs (in square footage): 1,500

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	1
Personal Interview(s):	2
Terms of Contract
Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	20 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	6
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Salt Lake City, UT	1 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 10 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Bad Ass Coffee of Hawaii.