Business Description

Language instruction, publishing and translation services

Franchisor Background

Year Established:  1900

Franchising Since:  1996

Operating Units:
Franchised Units:	80	18.6%
Company-Owned Units:	350	81.4%
Total Operating Units:	430	100.0%
Geographic Distribution: U.S.: 91 21.2% In 0 States Canada: 11 2.6% In 0 Canadian Provinces International: 328 76.3% In 0 Foreign Countries   Total: 430 100.1.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	18
2. Florida	18
3. New York	18

Registered in Following Registration States: California, Florida, Illinois, Maryland, Michigan, New York, Oregon, Virginia, Washington

Financial Requirements

Investment:
Minimum Net Worth:	$300K
Cash Investment:	$150-300K
Total Investment:	$150-300K
Average Total Investment:	$225K
Fees:
Initial Franchise Fee:	$30-50K
Average Franchise Fee:	$40K
On-Going Royalty:	10%
Average Royalty:	10%
Advertising Fee:	2%

Average Number of Employees: 1 Full-time, 1 Part-time

Space Needs (in square footage): 1,500-3,000

Preferred Sites:

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	5
Specific Industry Experience:	2
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	7000
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Home Office	2 Weeks
2. Division Training	2 Weeks
3. On-Site	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 50 U.S.: Yes, Southeast, West Canada: Yes, NB Overseas: Yes, Africa, Central Asia, Asia	Request Franchisor Info   Submit an online form to receive information from Berlitz International.