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  Home  >>  Restaurants (Sit-Down)  >>  Family Style Restaurants




Country Kitchen International
801 Deming Way
Madison, WI 53717-1918


Submit an online form to receive information from Country Kitchen International.
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Business Description

COUNTRY KITCHEN INTERNATIONAL, rated the # 1 family dining restaurant franchise, develops, operates and franchises COUNTRY KITCHEN RESTAURANTS, one of the most aggressive and growth-oriented family dining chains in the U. S. They have developed an outstanding reputation for the depth of their support system at all levels.

Franchisor Background

Year Established:  1939

Franchising Since:  1965

Operating Units:

Franchised Units:

117

80.7%
Company-Owned Units:2819.3%
 
Total Operating Units:
145
100.0%
 
Geographic Distribution:
U.S.:145100%In 26 States
Canada:00%In 0 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
145
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. Minnesota21
2. Missouri23
3. Wisconsin42

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth: $300K
Cash Investment:$150-300K
Total Investment:$670K - 1.6MM
Average Total Investment:$1121K
 
Fees:
Initial Franchise Fee:$40K
Average Franchise Fee:$40K
On-Going Royalty:4%
Average Royalty:4%
Advertising Fee:Up to 3%
 
Average Number of Employees: 20 Full-time, 20 Part-time

Space Needs (in square footage):

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites: Casino

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:5
Formal Education:3
Psychological Profile:3
Personal Interview(s):4
 
Terms of Contract
 
Term of Initial Contract:20/5/5 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff: 26
Site Selection Assistance?Yes
Lease Negotiation Assistance?No
Financial Assistance?No
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 
Training:
1. Training Location, varies by region6 to 10 Weeks
 
Expansion Plans
 
Projected New Units Over Next 12 months:

U.S.:

Yes, All United States
Canada:No
Overseas:No
Submit an online form to receive information from Country Kitchen International.
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