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Cruise Holidays
701 Carlson Pkwy.
Minneapolis, MN 55305


Submit an online form to receive information from Cruise Holidays.
Business Description

Cruise Holidays is the largest cruise-specialty retail franchise in North America. Cruise Holidays is also a distinguished provider of all-inclusive resort and land tour vacation packages. It is our carefully crafted standards and brand positioning that set Cruise Holidays apart from the competition. Our name says it all . . . a focus on the cruise experience for our customers. If you are interested in the excitement and allure of the cruise industry, Cruise Holidays has the expertise to help you achieve your entrepreneurial dream.

Franchisor Background

Year Established:  1984

Franchising Since:  1984

Operating Units:

Franchised Units:

125

100%
Company-Owned Units:00%
 
Total Operating Units:
125
100.0%
 
Geographic Distribution:
U.S.:9475.2%In 30 States
Canada:3124.8%In 5 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
125
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. California11
2. New Jersey10
3. Ontario20

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth: $250K
Cash Investment:$100K
Total Investment:$155-234K for 1st 12 mo.
Average Total Investment:$195K
 
Fees:
Initial Franchise Fee:$30K
Average Franchise Fee:$30K
On-Going Royalty:1% or min. $525/mo.
Average Royalty:1%
Advertising Fee:0%
 
Average Number of Employees: 1 Full-time, 0 Part-time

Space Needs (in square footage): 800-1000

Preferred Sites: Strip Center

Other Sites: good visibility to drive-by & walk-by traffic

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:1
Formal Education:1
Psychological Profile:4
Personal Interview(s):5
 
Terms of Contract
 
Term of Initial Contract:7 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:Yes
Franchisee Association/Member:Yes, Member
Size of Corporate Staff: 13
Site Selection Assistance?Yes
Lease Negotiation Assistance?No
Financial Assistance?No
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:No
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 
Training:
1. New Franchisee training in Minneapolis, MN3 weeks
 
Expansion Plans
 
Projected New Units Over Next 12 months: 15

U.S.:

Yes, All United States except Alaska
Canada:Yes, All Canada except Quebec, New Brunswick, Newfoundl
Overseas:No
Submit an online form to receive information from Cruise Holidays.