Business Description

A subsidiary of Berkshire Hathaway, Inc., DAIRY QUEEN offers several franchise concepts and development programs from single unit to multi-unit agreements. Our concepts are designed for various location types -- from free-standing restaurants to regional shopping malls. With over sixty years and 6000 units we offer great experience and brand recognition.

Franchisor Background

Year Established:  1940

Franchising Since:  1940

Operating Units:
Franchised Units:	5,960	99%
Company-Owned Units:	60	1%
Total Operating Units:	6,020	100.0%
Geographic Distribution: U.S.: 5,091 84.6% In 49 States Canada: 635 10.5% In 12 Canadian Provinces International: 294 4.9% In 0 Foreign Countries   Total: 6,020 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Illinois	287
2. Ohio	282
3. Texas	629

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$200-500K
Cash Investment:	$200-300K
Total Investment:	$200-950K
Average Total Investment:	$575K
Fees:
Initial Franchise Fee:	$20-35K
Average Franchise Fee:	$28K
On-Going Royalty:	4-6%
Average Royalty:	5%
Advertising Fee:	3-6%

Average Number of Employees: Varies Full-time, 0 Part-time

Space Needs (in square footage): 40,000

Preferred Sites: Free-standing Building, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	5
Formal Education:	3
Psychological Profile:	N/A
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	470
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Existing Restaurants	4 Weeks
2. Headquarters	1-2 Weeks
3. On-Site	1-2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 100 U.S.: Yes, All United States Canada: Yes, BC, AB, ON Overseas: Yes, Mexico	Request Franchisor Info   Submit an online form to receive information from Dairy Queen.