Business Description

For over 50 years, Denny's has been the trusted leader in family dining. We enjoy a brand awareness of almost 100%! We cheerfully serve over 26 million customers a month in our 1500+ restaurants worldwide. We are proud to serve America's most loved foods 24 hours a day, 7 days a week. If you are an experienced restaurateur or businessman, we invite you to contact us and learn more about growth opportunities within our great brand.

Franchisor Background

Year Established:  1953

Franchising Since:  1963

Operating Units:
Franchised Units:	1,281	83%
Company-Owned Units:	263	17%
Total Operating Units:	1,544	100.0%
Geographic Distribution: U.S.: 1,205 94.1% In 48 States Canada: 49 3.8% In 5 Canadian Provinces International: 27 2.1% In 6 Foreign Countries   Total: 1,281 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	311
2. Texas	141
3. Florida	130

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$1M
Cash Investment:	$350-$400K
Total Investment:	$1M-$2.6M
Average Total Investment:	$1900K
Fees:
Initial Franchise Fee:	$40K
Average Franchise Fee:	$40K
On-Going Royalty:	4%
Average Royalty:	4%
Advertising Fee:	4%

Average Number of Employees: 50 Full-time, 25 Part-time

Space Needs (in square footage): 4,200

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites: Hotels, Conversions, Endcap

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	5
Specific Industry Experience:	5
Formal Education:	3
Psychological Profile:	N/A
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	N/A Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 0 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	250
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	No
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	Coupons/rebates, Direct Mailers, Radio Ads, Television Ads
Additional Services:	Grand Opening, In-house Marketing, Marketing Research, Newsletter, Press Releases
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	At Additional Cost
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Not Applicable
800 Telephone Hotline:	Included in Fees
Training:
1. At the nearest certified training restaurant	10 - 13 weeks
Expansion Plans
Projected New Units Over Next 12 months: 37 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Overseas	Request Franchisor Info   Submit an online form to receive information from Denny's.