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| Discovery Map International P. O. Box 1529, 106 S 1st St., # 2A La Conner, WA 98257 |
Submit an online form to receive information from Discovery Map International.
|
Business Description
Discovery Map International is a business-to-business map and guide publishing business that caters to the multi-billion dollar travel and tourism industry. With home-based offices, our franchise owners provide cost-effective advertising solutions that help local business owners boost their sales via Discovery Map's beautiful hand-illustrated maps and in-room hotel guest directories.
Franchisor Background
Year Established: 1987
Franchising Since: 1999
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States:
Financial Requirements
Average Number of Employees: 13 Full-time, 0 Part-time
Space Needs (in square footage):
Preferred Sites:
Other Sites:
Encourage Conversions? Not Applicable
Earnings Claims Provided?: Yes
Discovery Map International is a business-to-business map and guide publishing business that caters to the multi-billion dollar travel and tourism industry. With home-based offices, our franchise owners provide cost-effective advertising solutions that help local business owners boost their sales via Discovery Map's beautiful hand-illustrated maps and in-room hotel guest directories.
Franchisor Background
Year Established: 1987
Franchising Since: 1999
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 32 | 80% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 8 | 20% | |||||||||||||||||||||||||||||
Total Operating Units: | 40 | 100.0% | |||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
| 1. Montana | 5 |
| 2. Arizona | 4 |
| 3. Florida | 3 |
Registered in Following Registration States:
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $200K |
| Cash Investment: | $35K + |
| Total Investment: | $60-80K |
| Average Total Investment: | $70K |
| Fees: | |
| Initial Franchise Fee: | $25-40K |
| Average Franchise Fee: | $0K |
| On-Going Royalty: | NR |
| Average Royalty: | 0% |
| Advertising Fee: | 2% of product cost |
Space Needs (in square footage):
Preferred Sites:
Other Sites:
Encourage Conversions? Not Applicable
Earnings Claims Provided?: Yes
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 4 | ||||||||
| General Business Experience: | 3 | ||||||||
| Specific Industry Experience: | 4 | ||||||||
| Formal Education: | 3 | ||||||||
| Psychological Profile: | 3 | ||||||||
| Personal Interview(s): | 4 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 10 Year(s) | ||||||||
| Term of Renewal Period: | 10 Year(s) | ||||||||
| Passive Ownership: | Not Allowed | ||||||||
| Area Development Agreements? | Yes, for 0 Year(s) | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | Yes | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | Yes, Not a Member | ||||||||
| Size of Corporate Staff: | 13 | ||||||||
| Site Selection Assistance? | Not Applicable | ||||||||
| Lease Negotiation Assistance? | Not Applicable | ||||||||
| Financial Assistance? | No | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | Yes | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | Yes | ||||||||
| Marketing Materials: | Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos | ||||||||
| Additional Services: | None Specified | ||||||||
| Other Marketing Support: | Field Training | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Not Applicable | ||||||||
| Central Purchasing: | Not Applicable | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Not Applicable | ||||||||
| Inventory Control: | Included in Fees | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | At Additional Cost | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| 1. Franchise Owner's Home | Varies | ||||||||
| 2. La Conner WA | 5-8 Days | ||||||||
| 3. Field Training | Varies | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from Discovery Map International.
|
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