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Discovery Map International
Discovery Map International is a business-to-business map and guide publishing business that caters to the multi-billion dollar travel and tourism industry. With home-based offices, our franchise owners provide cost-effective advertising solutions that help local business owners boost their sales via Discovery Map's beautiful hand-illustrated maps and in-room hotel guest directories.
Franchisor Background
Year Established:
1987
Franchising Since:
1999
IFA Member
Operating Units:
Franchised Units:
31
67.4%
Company-Owned Units:
15
32.6%
______
_____
Total Operating Units:
46
100%
Geographic Distribution:
U.S.:
46
100%
In 12 States
Canada:
0
0%
In 0 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
46
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Montana
5
2. Arizona
4
3. Florida
3
Registered in Following Registration States:
Financial Requirements
Investment:
Minimum Net Worth:
$250K
Cash Investment:
$60K
Total Investment:
$53-83K
Average Total Investment:
$68K
Fees:
Initial Franchise Fee:
$25-40K
Average Franchise Fee:
$0K
On-Going Royalty:
NR
Average Royalty:
0%
Advertising Fee:
2% of product cost
Average Number of Employees:
13 Full-time, 0 Part-time
Space Needs (in square footage):
N/A
Preferred Sites:
Other Sites:
Encourage Conversions?
Not Applicable
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Not a Member
Size of Corporate Staff:
13
Site Selection Assistance?
Not Applicable
Lease Negotiation Assistance?
Not Applicable
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
