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  Home  >>  Child-Related  >>  Children's Educational Program




Drama Kids International
3225-B Corporate Ct.
Ellicott City, MD 21042


Submit an online form to receive information from Drama Kids International.
Business Description

DRAMA KIDS and its international affiliates, Helen O'Grady Drama Academy, is the largest after-school drama program in the world, with over 45,000 children currently enrolled. Our award-winning drama curriculum uses a wide variety of fun and creative drama activities that are new each week. We teach skills that are not being taught in most schools today, skills critical for ongoing success in life. Franchise owners enjoy a home-based office and a flexible lifestyle. Drama experience is NOT required.

Franchisor Background

Year Established:  1979

Franchising Since:  1989

Operating Units:

Franchised Units:

145

97.3%
Company-Owned Units:42.7%
 
Total Operating Units:
149
100.0%
 
Geographic Distribution:
U.S.:3422.8%In 17 States
Canada:00%In 0 Canadian Provinces
International:11577.2%In 14 Foreign Countries
 
Total:
149
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. New York6

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth: $50K
Cash Investment:$17-52K
Total Investment:$17-52K
Average Total Investment:$35K
 
Fees:
Initial Franchise Fee:$15-39K
Average Franchise Fee:$28K
On-Going Royalty:6-11%
Average Royalty:10%
Advertising Fee:1%
 
Average Number of Employees: 1 Full-time, 2 Part-time

Space Needs (in square footage):

Preferred Sites: Home-based

Other Sites: classes held at schools and community locations

Encourage Conversions? Not Applicable

Earnings Claims Provided?: Yes

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:3
General Business Experience:3
Specific Industry Experience:1
Formal Education:4
Psychological Profile:3
Personal Interview(s):5
 
Terms of Contract
 
Term of Initial Contract:7 Year(s)
Term of Renewal Period:7 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff: 6
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:None Specified
Other Marketing Support:marketing training
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 
Training:
1. Baltimore, MD1 Week
 
Expansion Plans
 
Projected New Units Over Next 12 months: 15

U.S.:

Yes, All United States
Canada:No
Overseas:No
Submit an online form to receive information from Drama Kids International.