Business Description

Enjoy the Great Outdoors! and be part of a great new approach to lawn care. Organic and environmentally considerate. Home based. Excellent opportunity. Protected territories. Repeat business. Full training and marketing support. Business, turf management and in-field training. Master rights are now available in the U.S.

Franchisor Background

Year Established:  1987

Franchising Since:  1991

Operating Units:
Franchised Units:	50	96.2%
Company-Owned Units:	2	3.8%
Total Operating Units:	52	100.0%
Geographic Distribution: U.S.: 0 0% In 0 States Canada: 52 100% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 52 100.0%

North America:
States/Provinces with the largest number of operating units:

Density

Units

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$50K
Cash Investment:	$40-50K
Total Investment:	$40-50K
Average Total Investment:	$45K
Fees:
Initial Franchise Fee:	$35-40K
Average Franchise Fee:	$40K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	2%

Average Number of Employees: 1 Full-time, 1 Part-time

Space Needs (in square footage):

Preferred Sites: Home-based

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	2
Specific Industry Experience:	1
Formal Education:	2
Psychological Profile:	3
Personal Interview(s):	3
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	4
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Caledon East, ON	1-2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 6 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Enviro Masters Lawn Care.