Business Description

FIELD OF DREAMS, the ultimate sports and celebrity gift store.

Franchisor Background

Year Established:  1990

Franchising Since:  1991

Operating Units:
Franchised Units:	38	100%
Company-Owned Units:	0	0%
Total Operating Units:	38	100.0%
Geographic Distribution: U.S.: 36 94.7% In 18 States Canada: 1 2.6% In 0 Canadian Provinces International: 1 2.6% In 0 Foreign Countries   Total: 38 99.9.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	3
2. Georgia	3
3. Texas	2

Registered in Following Registration States: California, Florida, Michigan, Oregon

Financial Requirements

Investment:
Minimum Net Worth:	$150K
Cash Investment:	$60-245K
Total Investment:	$160-225K
Average Total Investment:	$192K
Fees:
Initial Franchise Fee:	$32.5K
Average Franchise Fee:	$32K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	3%

Average Number of Employees: 1 Full-time, 2 Part-time

Space Needs (in square footage): 900-1,400

Preferred Sites: Regional Mall

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	5
Formal Education:	4
Psychological Profile:	5
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	Lease Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	9
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees
Training:
1. Orlando, FL	10 Days
Expansion Plans
Projected New Units Over Next 12 months: 10 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Field Of Dreams.