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Home >> Child-Related >> Clothing, Toys, Accessories
| Learning Express 29 Buena Vista St. Devens, MA 01434 |
Submit an online form to receive information from Learning Express.
|
Business Description
Largest franchisor of specialty toy stores in the United states, currently operating in 26 states. Average sales significantly out-performs independent operators. Comprehensive training and turn-key services by franchisor.
Franchisor Background
Year Established: 1987
Franchising Since: 1990
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Average Number of Employees: 2 Full-time, 8-10 Part-time
Space Needs (in square footage): 2,500-3,000
Preferred Sites:
Other Sites: Lifestyle Centers, Grocery Centers, Town Centers
Encourage Conversions? Not Applicable
Earnings Claims Provided?: Yes
Largest franchisor of specialty toy stores in the United states, currently operating in 26 states. Average sales significantly out-performs independent operators. Comprehensive training and turn-key services by franchisor.
Franchisor Background
Year Established: 1987
Franchising Since: 1990
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 117 | 100% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 0 | 0% | |||||||||||||||||||||||||||||
Total Operating Units: | 117 | 100.0% | |||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
| 1. Florida | 12 |
| 2. New Jersey | 13 |
| 3. Texas | 14 |
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $300K |
| Cash Investment: | $125K |
| Total Investment: | $196-329K |
| Average Total Investment: | $250K |
| Fees: | |
| Initial Franchise Fee: | $30K |
| Average Franchise Fee: | $30K |
| On-Going Royalty: | 5% |
| Average Royalty: | 5% |
| Advertising Fee: | NR |
Space Needs (in square footage): 2,500-3,000
Preferred Sites:
Other Sites: Lifestyle Centers, Grocery Centers, Town Centers
Encourage Conversions? Not Applicable
Earnings Claims Provided?: Yes
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 4 | ||||||||
| General Business Experience: | 3 | ||||||||
| Specific Industry Experience: | 2 | ||||||||
| Formal Education: | 3 | ||||||||
| Psychological Profile: | 1 | ||||||||
| Personal Interview(s): | 5 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 10 Year(s) | ||||||||
| Term of Renewal Period: | 10 Year(s) | ||||||||
| Passive Ownership: | Allowed, But Discouraged | ||||||||
| Area Development Agreements? | No | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | Yes | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | No | ||||||||
| Size of Corporate Staff: | 22 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | Yes | ||||||||
| Financial Assistance? | No | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | Yes | ||||||||
| National Advertising: | No | ||||||||
| Regional Advertising: | Yes | ||||||||
| Local Advertising: | Yes | ||||||||
| Marketing Materials: | Brochures, Catalogs, Coupons/rebates, Direct Mailers | ||||||||
| Additional Services: | In-house Marketing | ||||||||
| Other Marketing Support: | As needed | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Not Applicable | ||||||||
| Central Purchasing: | Not Applicable | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Included in Fees | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | Included in Fees | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| 1. Home Office | 8 Days | ||||||||
| 2. Certified Store | As Needed | ||||||||
| 3. On-Site | 4 Weeks | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from Learning Express.
|
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