Business Description

Fast-casual "Maui-Mex" restaurant featuring Mexican Foods created by internationally recognized chef Mark Ellmao, using pineapple and lime juice marinade with island spices. Char-grilled chicken, steak, and lean beef burritos topped with unique salsas is our mainstay. This food experience is like a vacation in Maui.

Franchisor Background

Year Established:  1993

Franchising Since:  1998

Operating Units:
Franchised Units:	10	90.9%
Company-Owned Units:	1	9.1%
Total Operating Units:	11	100.0%
Geographic Distribution: U.S.: 11 100% In 2 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 11 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Georgia	3
2. Hawaii	8

Registered in Following Registration States: California, Florida, Hawaii, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$300K
Cash Investment:	$60-125K
Total Investment:	$180-375K
Average Total Investment:	$278K
Fees:
Initial Franchise Fee:	$20K
Average Franchise Fee:	$20K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	4%

Average Number of Employees: 4 Full-time, 10 Part-time

Space Needs (in square footage): 2,000

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites: Open Air

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	20 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	6
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees
Training:
1. Atlanta, GA	160 Hours
Expansion Plans
Projected New Units Over Next 12 months: 20 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Maui Tacos.