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Home >> Maintenance Services >> Lawncare and Landscaping
| NaturaLawn Of America 1 E. Church St. Frederick, MD 21701 |
Submit an online form to receive information from NaturaLawn Of America.
|
Business Description
NATURALAWN of America is the only nationwide lawn care franchise offering an environmentally friendly lawn care service incorporating natural, organic-based fertilizers and biological controls. Our franchise owners provide residential and commercial customers with fertilization, weed control, insect control, disease control and lawn diagnosis services using safer and healthier products, eliminating the need for harsh chemicals and pesticides.
Franchisor Background
Year Established: 1987
Franchising Since: 1989
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Virginia, Washington, Wisconsin
Financial Requirements
Average Number of Employees: 1-3 Full-time, 0 Part-time
Space Needs (in square footage): 1,200
Preferred Sites:
Other Sites: Warehouse
Encourage Conversions? Yes
Earnings Claims Provided?: Yes
NATURALAWN of America is the only nationwide lawn care franchise offering an environmentally friendly lawn care service incorporating natural, organic-based fertilizers and biological controls. Our franchise owners provide residential and commercial customers with fertilization, weed control, insect control, disease control and lawn diagnosis services using safer and healthier products, eliminating the need for harsh chemicals and pesticides.
Franchisor Background
Year Established: 1987
Franchising Since: 1989
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 60 | 93.8% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 4 | 6.3% | |||||||||||||||||||||||||||||
Total Operating Units: | 64 | 100.0% | |||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
| 1. Maryland | 6 |
| 2. Pennsylvania | 5 |
| 3. Virginia | 5 |
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Virginia, Washington, Wisconsin
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $250K |
| Cash Investment: | $50K |
| Total Investment: | $108-155K |
| Average Total Investment: | $120K |
| Fees: | |
| Initial Franchise Fee: | $29.5K |
| Average Franchise Fee: | $30K |
| On-Going Royalty: | 7-9% |
| Average Royalty: | 8% |
| Advertising Fee: | 0% |
Space Needs (in square footage): 1,200
Preferred Sites:
Other Sites: Warehouse
Encourage Conversions? Yes
Earnings Claims Provided?: Yes
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 4 | ||||||||
| General Business Experience: | 4 | ||||||||
| Specific Industry Experience: | 1 | ||||||||
| Formal Education: | 4 | ||||||||
| Psychological Profile: | 3 | ||||||||
| Personal Interview(s): | 5 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 5 Year(s) | ||||||||
| Term of Renewal Period: | 10 Year(s) | ||||||||
| Passive Ownership: | Not Allowed | ||||||||
| Area Development Agreements? | No | ||||||||
| Sub-Franchising Contracts? | Yes | ||||||||
| Franchisees Allowed to Expand Within Territory? | Yes | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | No | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | No | ||||||||
| Size of Corporate Staff: | 14 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | Yes | ||||||||
| Financial Assistance? | Yes, Direct | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | No | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | No | ||||||||
| Marketing Materials: | None Specified | ||||||||
| Additional Services: | None Specified | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Included in Fees | ||||||||
| Central Purchasing: | Included in Fees | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Included in Fees | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | At Additional Cost | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| 1. Home Office | 1 Week | ||||||||
| 2. Field Office | 1 Week | ||||||||
| 3. OnSite | 1 Week | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from NaturaLawn Of America.
|
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