Business Description

PURIFIED WATER TO GO, recently featured on NBC nightly news, is a full-service or express retail outlet, selling purified water by the gallon, purified ice and related products. As the leader in water store franchises, PURIFIED WATER TO GO answers today's need for superior quality drinking water. Water is purified on store premises, and customers are drawn to the appeal of our sparkling clean, blue and white interior design.

Franchisor Background

Year Established:  1991

Franchising Since:  1995

Operating Units:
Franchised Units:	65	97%
Company-Owned Units:	2	3%
Total Operating Units:	67	100.0%
Geographic Distribution: U.S.: 67 100% In 12 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 67 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. New Mexico	5
2. Nevada	5
3. Washington	12

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$150K
Cash Investment:	$25-50K
Total Investment:	$75-145K
Average Total Investment:	$110K
Fees:
Initial Franchise Fee:	$23-29K
Average Franchise Fee:	$26K
On-Going Royalty:	4-6%
Average Royalty:	5%
Advertising Fee:	$150-200/Mo

Average Number of Employees: 1 Full-time, 1 Part-time

Space Needs (in square footage): 500-1,000

Preferred Sites: Storefront, Strip Center

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	2
Specific Industry Experience:	1
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	9
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Corporate Office in Las Vegas, NV	5 Days
Expansion Plans
Projected New Units Over Next 12 months: 15 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Purified Water To Go.