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  Home  >>  Automotive  >>  New/Used Auto Rental/Leasing
Rent-A-Wreck of America



Rent-A-Wreck of America
105 Main St.
Laurel, MD 20707


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Business Description

America's # 1 neighborhood car rental company, RENT-A-WRECK has attained the highest ratings in the franchising industry. For 5 successive years, Entrepreneur Magazine rated RENT-A-WRECK # 1 in its category for the prestigious Franchise 500 awards. The annual Success Magazine named RENT-A-WRECK 'one of the best-managed franchises in America.' Success surveyed over 2,800 franchise companies in all industries and ranked RENT-A-WRECK 4th.

Franchisor Background

Year Established:  1968

Franchising Since:  1973

Operating Units:

Franchised Units:

178

100%
Company-Owned Units:00%
 
Total Operating Units:
178
100.0%
 
Geographic Distribution:
U.S.:19584.4%In 49 States
Canada:00%In 0 Canadian Provinces
International:3615.6%In 3 Foreign Countries
 
Total:
231
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. California33
2. New Jersey31
3. New York34

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth: $250K
Cash Investment:$40-50K
Total Investment:$100-300K
Average Total Investment:$200K
 
Fees:
Initial Franchise Fee:$15K
Average Franchise Fee:$0K
On-Going Royalty:$30/Car
Average Royalty:0%
Advertising Fee:$7/Car
 
Average Number of Employees: 2 Full-time, 1 Part-time

Space Needs (in square footage): 1,500

Preferred Sites: Free-standing Building, Storefront, Strip Center

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: Yes

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:2
Formal Education:3
Psychological Profile:3
Personal Interview(s):3
 
Terms of Contract
 
Term of Initial Contract:5 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff: 12
Site Selection Assistance?No
Lease Negotiation Assistance?No
Financial Assistance?No
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:No
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:At Additional Cost
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Not Applicable
 
Training:
1. Laurel, MD1 Week
 
Expansion Plans
 
Projected New Units Over Next 12 months: 12

U.S.:

Yes, All United States
Canada:No
Overseas:No
Submit an online form to receive information from Rent-A-Wreck of America.