Business Description

Retail sale of packaged and bulk chocolates, brittles, truffles, sauces, cocoas, coffees, assorted hard candies and related chocolate and non-chocolate items. In-store preparation of fudges, caramel apples and dipped fruits via interactive cooking demonstrations. Complete line of gift and holiday items. Supplemental retail sale of soft drinks, ice cream, cookies and brewed coffee.

Franchisor Background

Year Established:  1981

Franchising Since:  1982

Operating Units:
Franchised Units:	276	97.2%
Company-Owned Units:	8	2.8%
Total Operating Units:	284	100.0%
Geographic Distribution: U.S.: 266 93.7% In 41 States Canada: 17 6% In 3 Canadian Provinces International: 1 0.4% In 0 Foreign Countries   Total: 284 100.1.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. British Columbia	12
2. California	36
3. Colorado	22

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, South Dakota, Virginia, Washington, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$50K
Total Investment:	$113-213K
Average Total Investment:	$163K
Fees:
Initial Franchise Fee:	$19.5K
Average Franchise Fee:	$20K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	1%

Average Number of Employees: 2 Full-time, 4 Part-time

Space Needs (in square footage): 800-1,200

Preferred Sites:

Other Sites: Factory Outlet

Encourage Conversions? Not Applicable

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A
Terms of Contract
Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	12
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Durango, CO	7 Days
2. Store Site	5 Days
Expansion Plans
Projected New Units Over Next 12 months: 12-15 U.S.: Yes, All United States Canada: No Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Rocky Mountain Chocolate Factory.