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Straw Hat Pizza
18 Crow Canyon Ct., # 270
San Ramon, CA 94583-1669




Submit an online form to receive information from Straw Hat Pizza.
Business Description

STRAW HAT PIZZA is a cooperative owned by a membership made up of individual store owners. Royalty fees are very low and more than offset by purchasing, insurance and marketing advantages. Stores operate under a detailed system, yet are allowed a great deal of flexibility. Store owners participate in the operation of the parent company.

Franchisor Background

Year Established:  1959

Franchising Since:  1969

Operating Units:

Franchised Units:

53

100%
Company-Owned Units:00%
 
Total Operating Units:
53
100.0%
 
Geographic Distribution:
U.S.:45100%In 2 States
Canada:00%In 0 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
45
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. California43
2. Nevada2

Registered in Following Registration States: Washington

Financial Requirements

Investment:
Minimum Net Worth: $300K
Cash Investment:$100-200K
Total Investment:$200-700K
Average Total Investment:$475K
 
Fees:
Initial Franchise Fee:$25K
Average Franchise Fee:$25K
On-Going Royalty:2%
Average Royalty:2%
Advertising Fee:0.75%
 
Average Number of Employees: 3-5 Full-time, 8-15 Part-time

Space Needs (in square footage): 4,000

Preferred Sites: Free-standing Building, Strip Center

Other Sites: Power Center

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:3
Formal Education:3
Psychological Profile:4
Personal Interview(s):4
 
Terms of Contract
 
Term of Initial Contract:10 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff: 6
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Not Applicable
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Not Applicable
 
Training:
1. Vallejo, CA4 Weeks
 
Expansion Plans
 
Projected New Units Over Next 12 months: 8

U.S.:

Yes, West
Canada:No
Overseas:No
Submit an online form to receive information from Straw Hat Pizza.