As America�s leading specialty retailer of furniture and accessories for infants and young children, Baby USA stores appeal to doting new parents. Designer room vignettes display products as they would actually be used and show parents what their baby�s nursery is capable of becoming. An extensive variety of fabrics and finishes cater to each customer�s individual tastes, and 15-year warranties guarantee the quality of all Baby USA furniture. Baby USA streamlines the process of preparing for a new baby by providing a baby registry, a no-charge layaway program and hassle-free returns.

Baby USA is positioned for stronger growth in the future as the baby industry continues to boom. Child-related businesses are projected to remain in the top 15 fastest-growing industries of 2005. Baby USA stores carry many products only available through exclusive contracts with manufacturers, giving them an edge in this competitive market, and offer competitive pricing to benefit the customer and the franchisee.

 

Investment Required
The fee for a Baby USA franchise ranges from $23,400 to $60,200 depending on the population of the franchise�s territory.

Baby USA provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

On-Going Expenses
Baby USA franchisees pay royalties equal to 1.5 to 3% of gross receipts, local advertising fees equal to 5% of gross receipts and insurance fees of $2,000 to $4,000.

What You Get�Training and Support
Baby USA provides two weeks of focused training and discusses topics such as marketing, merchandising, sales, store layout and employment management. A Chief Merchandising Officer assists franchisees in strategic planning and merchandise organization to help them achieve the highest possible volume sales.

Baby USA also gives franchisees the tools to form a solid business plan, financial assistance through third-party lenders, coordination assistance with the site selection process and help designing attractive stores.

After a store is opened, Baby USA makes one-on-one advisory visits to franchisee stores as part of its Franchise Health Check Program to ensure that operations are successful and to offer suggestions for improvement.

Territory
Baby USA grants exclusive territories.