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EmbroidMe

If you look around, you can’t help but notice that embroidery is everywhere. With this in mind, it’s no wonder that embroidery is a $45 billion industry and, consequently, that any embroidery business is likely to have an endless customer list that includes every segment of the business world – retail service, professional, athletic and corporate. This argument alone provides ample support for becoming an EmbroidMe franchisee.

 

“Casually dressing the world,” EmbroidMe has combined the embroidery business and advertising specialty business into a one-stop full service showroom. EmbroidMe features high quality apparel and accessories from some of the biggest names in the industry: Lee, Fruit of the Loom, Hanes, Outerbanks and Champion. In 2008, EmbroidMe was named the number one franchise organization in the screenprinting and embroidery category in Entrepreneur magazine’s annual Franchise 500 list for the seventh consecutive year. With over 350 locations in 11 countries, EmbroidMe is easily the leader in the growing embroidery industry.

 

Operating Units

12/31/2005

12/31/2006

12/31/2008

Franchised

324

356

360

% Change

--

9.9%

1.1%

Company-Owned

0

0

0

% Change

--

0.0%

0.0%

Total

324

356

360

% Change

--

9.9%

1.1%

Franchised as % of Total

100.00%

100.00%

100.00%

 

Investment Required

The fee for an EmbroidMe franchise is $42,500, or $22,500 if buying a conversion or an additional unit.

 

EmbroidMe provides the following range of investments required to open your initial franchise. The equipment package can be leased as arranged by EmbroidMe. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

Item

Established Low Range

Established High Range

Franchise Fee

$42,500

$42,500

Training Expenses

$210

$490

Equipment Deposit and Processing Fee (if leased)

$6,500

$6,500

Equipment Package (if purchased outright)

$144,839

$144,839

Yellow Page Advertisement (6 months)

$300

$1,500

Insurance

$750

$2,000

Security and Utility Deposits and Licenses

$500

$3,000

Initial Supplies

$500

$1,500

Additional Funds (0-6 months)

$35,000

$55,000

Total Investment (if leasing equipment)

$86,260

$112,490

Total Investment (if purchasing equipment)

$224,599

$250,829

 

On-going Expenses

EmbroidMe franchisees pay a royalty fee equal to 6% of gross revenue, a marketing fee equal to 1% of gross revenue, a monthly software maintenance fee equal to $50, and an annual website hosting and maintenance fee equal to $1400.

 

What You Get—Training and Support

Franchisees receive two weeks of classroom training at the EmbroidMe West Palm Beach, FL headquarters (airfare, lodging, ground transportation and lunches are included). During training, franchisees are taught about every facet of operating a successful business, from bookkeeping to marketing strategies and business management. Specifically, franchisees are taught how to operate EmbroidMe state-of-the-art computer technology and embroidery equipment and are given the opportunity to network and build relationships with other EmbroidMe franchisees.

 

EmbroidMe provides on-the-job technical and marketing assistance; franchisees are guided throughout the set-up process by professional marketing representatives, who teach franchisees how to promote their businesses and attract customers. EmbroidMe franchisees receive ongoing support through the company website, a toll-free support number, and a quarterly newsletter that includes news of industry trends, helpful advice on merchandising and marketing and updates on new products.

 

Territory

EmbroidMe grants exclusive territories.