Long John Silver�s is the nation�s largest and most dominant quick-service seafood restaurant chain. Its menu features batter-dipped fish, chicken and shrimp, while also offering popular sides such as fries, coleslaw and hushpuppies. The chain was founded in 1969, and today has more than 1,200 restaurants that serve almost four million customers each week. Long John Silver�s enjoys the highest market share in its category and aims to increase its dominance through its �Fish First� strategy for franchise expansion.

As part of the Yum! corporate family, Long John Silver�s franchisees can utilize the power of multibranding and add another powerhouse brand to their restaurants. This doubles menu offerings and, consequently, broadens the customer base. Research indicates that consumers prefer multibrand restaurants, and Yum! franchisees are uniquely positioned to take advantage of this preference. The combination that currently offers the best growth opportunity is an A & W Restaurant paired with Long John Silver�s. A & W has been an all-American icon for more than eighty years. A family favorite in the quick-service restaurant industry, its restaurants are recognized for their hamburgers, juicy hot dogs and famous draft A & W Root Beer.

Together these two brands give franchisees a unique one-two punch in the ever-competitive quick-service marketplace.

 

Investment Required
The fee for a Long John Silver�s franchise is $20,000.

Long John Silver�s provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

On-Going Expenses
Long John Silver�s franchisees pay on-going royalty fees equaling 5% of total gross sales and advertising fees equaling an additional 5% of gross sales.

What You Get�Training and Support
Franchisees go through Management Team Training before opening their restaurant. Opening a single-brand store requires six to eight weeks of training for key restaurant personnel, while multibrand training depends on the franchisee�s prior level of experience in the quick-service restaurant industry and ranges from 12 to 18 weeks. Franchise Business Coaches and Franchise Business Leaders alert franchisees of important news and initiatives, organize regional training sessions and give advice to the franchisee as they open their store.

Yum! University supports the education and installment of Yum! leadership programs for franchisees. Franchisees can take courses in HR College, Leading Change, Ops College, Coaching Leaders, Multibrand Operations, Development College and Finance College.

Long John Silver�s, like all Yum! brands, has an annual promotional calendar that offers a variety of special offers throughout the year to grab customers� interests. In addition, national marketing news is shared and local coordinated activities are carried out regularly.

Territory
Long John Silver�s grants exclusive territories.