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  Home  >>  Automotive  >>  Muffler, Front End, Shocks Etc
Meineke Car Care Centers



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Meineke Car Care Centers

Nearly four decades ago in Houston, TX, Sam Meineke began with one store, a single product line, and a simple concept: Provide quality products and workmanship at a fair price and fix customers’ vehicles in a proper fashion. That concept evolved into Meineke Car Care – now one of the most recognized and trusted brands in North America.

 

There are currently around 900 Meineke franchises throughout the United States, Canada, Mexico, Ecuador, Guatemala, Venezuela, the Caribbean, China, and Saudi Arabia with plans to continue international expansion.  One of the largest automotive franchises, Meineke Car Care Centers have serviced over 50,000,000 vehicles since the company’s founding.  The automotive market is ripe with opportunity – with slowing automobile sales; consumers are holding on to older cars longer, increasing opportunities for professional repair and maintenance services.

 

Operating Units

12/31/2005

12/31/2006

12/31/2007

Franchised

882

871

874

% Change

--

-1.2%

0.3%

Company-Owned

2

11

4

% Change

--

450.0%

-63.6%

Total

884

882

878

% Change

--

-0.2%

-0.5%

Franchised as % of Total

99.77%

99.75%

99.54%

 

Investment Required

The fee for a Meineke franchise is $30,000.

 

Meineke provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced. The following figures refer to a six-bay location.

 

Item

Established Low Range

Established High Range

Franchise Fee

$15,000

$30,000

Training Expenses

$1,600

$2,500

Real Estate

$3,700

$13,900

Initial Inventory

$11,822.59

$16,951.57

Equipment, Signage, Equipment, Installation

$87,299.78

$93,681.02

Freight

$2,000

$3,000

POS Software

$7,300

$8,500

Center Supplies

$11,040.86

$11,040.86

Insurance

$1,200

$6,642

Opening Advertising

$7,500

$10,000

Legal and Accounting Expenses

$1,000

$3,000

Pre-paid Expenses

$3,071

$28,292

Total Pre-Opening Expenses

$152,534.23

$228,197.45

Additional Funds (3 months)

$30,000

$60,000

Total Investment

$182,534.23

$288,197.45

 

On-going Expenses

Meineke franchisees pay a royalty fee ranging from 3% to 7% of gross revenue, depending on the types of services or products provided.  Other fees include an advertising fund contribution equal to 1.5% of gross revenue generated from tire sales, towing services and inspections and 8% of all other gross revenue.

 

What You Get—Training and Support

Meinke assists with site-selection and building design.  Meineke offers an initial four-week training program held at Meineke University in Charlotte, NC.  During Week 1, training covers the areas of advertising/marketing strategies, human resources, computer software, selling and pricing, telephone/drive-in procedures, and management of finances. Week 2 training focuses on inventory management, customer relations/complaint handling, the warranty and intershop program, the commercial selling process, technical issues, safety procedures, undercar inspections, and hands on repairs. During Week 3, franchisees are introduced to the hydraulic theory and similar principles, selling brakes, basic brake theory and corresponding principles, brake cataloging, shocks and struts, constant velocity joints, coil and leaf springs, and the rack & pinion/conventional steering system. The final week of training (Week 4) familiarizes franchisees with front end parts, batteries, universal joints, motor & transmission mounts, trailer hitches, belts, the cooling system service, and oil & filter changes.  Ongoing support with advertising and training is also provided.

 

Territory

Meineke grants exclusive territories.