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Meineke Car Care Centers Nearly four decades ago in Houston, TX, Sam Meineke began with one store, a single product line, and a simple concept: Provide quality products and workmanship at a fair price and fix customers’ vehicles in a proper fashion. That concept evolved into Meineke Car Care – now one of the most recognized and trusted brands in North America. There
are currently around 900 Meineke franchises throughout the United States,
Canada, Mexico, Ecuador, Guatemala, Venezuela, the Caribbean, China, and Saudi
Arabia with plans to continue international expansion. One of the largest automotive franchises,
Meineke Car Care Centers have serviced over 50,000,000 vehicles since the
company’s founding. The automotive
market is ripe with opportunity – with slowing automobile sales; consumers are
holding on to older cars longer, increasing opportunities for professional
repair and maintenance services.
Investment
Required
The
fee for a Meineke franchise is $30,000. Meineke
provides the following range of investments required to open your initial
franchise. The range assumes that all items are paid for in cash. To the extent
that you choose to finance any of these expense items, your front-end
investment could be substantially reduced. The following figures refer to a six-bay
location.
On-going
Expenses
Meineke
franchisees pay a royalty fee ranging from 3% to 7% of gross revenue, depending
on the types of services or products provided.
Other fees include an advertising fund contribution equal to 1.5% of
gross revenue generated from tire sales, towing services and inspections and 8%
of all other gross revenue. What You Get—Training
and Support Meinke
assists with site-selection and building design. Meineke offers an initial four-week training
program held at Meineke University in Charlotte, NC. During Week 1, training covers the areas of advertising/marketing
strategies, human resources, computer software, selling and pricing,
telephone/drive-in procedures, and management of finances. Week 2 training
focuses on inventory management, customer relations/complaint handling, the
warranty and intershop program, the commercial selling process, technical
issues, safety procedures, undercar inspections, and hands on repairs. During
Week 3, franchisees are introduced to the hydraulic theory and similar
principles, selling brakes, basic brake theory and corresponding principles,
brake cataloging, shocks and struts, constant velocity joints, coil and leaf
springs, and the rack & pinion/conventional steering system. The final week
of training (Week 4) familiarizes franchisees with front end parts, batteries,
universal joints, motor & transmission mounts, trailer hitches, belts, the
cooling system service, and oil & filter changes. Ongoing support with advertising and training
is also provided. Territory
Meineke
grants exclusive territories. |