Hottest New Franchises
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| Motel 6 Motel
6 is a true American icon, offering clean and comfortable rooms for the lowest
price of any national chain. Motel 6 enjoys stronger brand awareness than any
other budget-lodging brand as well as high guest loyalty. Since setting up shop
in 1962, Motel 6 has set itself apart from the competition by offering lodging
which is budget-priced, yet functional and modern. Accor
Franchising North America is comprised of the Motel 6 and Studio 6 brands with
over 1,000 locations throughout the U.S. and Canada. Accor brands enjoy some of
the highest brand loyalty and advertising awareness ratings in the country. Market
Matrix and Nationwide Surveys show current guest ratings of Motel 6 as #1 Price
Value Leader in their segment and #1 in “Very Likely to Return” ratings.
Investment
Required
The
fee for a Motel 6 franchise is $25,000. Motel
6 provides the following range of investments required to open your initial
franchise. The range assumes that all items are paid for in cash. To the extent
that you choose to finance any of these expense items, your front-end
investment could be substantially reduced. The following figures refer to a 63-room new
build facility.
On-going Expenses Motel 6 franchisees pay royalty fees equal to 4% of gross room revenues, marketing and reservation contributions equal to 3.5% of gross room revenues, and a monthly IT Services fee ranging from $350 to $500. Other fees payable by the franchisee include annual software maintenance and data circuit fees, an annual conference fee and an online training subscription fee (mandatory only for the first year). What You Get—Training and Support Franchisees and managers receive initial and ongoing training at the Accor Academy campus in Carrollton, TX, and through Accor online University computer classes. Curriculums available include classes for the first-time operator or the experienced hotelier. Accor also offers the Pinnacle Program, part of Accor’s commitment to diversity, which offers potential hotel operators of diverse backgrounds industry assistance. Through the Pinnacle program, franchisees learn the lodging trade from a proven operator and receive support in construction, architecture, marketing and hotel operations. E-procurement provides franchisees the convenience of one stop shopping for all their furnishings and supplies. The 1-800 Reservation System is a single image system that maximizes contribution opportunities for franchisees as well as corporate properties. Motel 6 manages smart marketing programs like the “Click 6” Internet promotion, as well as online reservations. As part of Accor, Motel 6 franchisees yield the purchasing power and pocket the subsequent savings of a family of 4,000 hotels. Territory Motel 6 does not grant exclusive territories.
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