Debbi Fields opened the first store Mrs. Fields in Palo Alto, California, more than 20 years ago. And now, with an astonishing 94% name-recognition rate, Mrs. Fields Cookies is the world�s premier chain of cookie stores. Tasty, freshly baked delights include signature cookies and brownies, as well as muffins, bagels and croissants, and continuing experiments with new products keep the brand fresh and exciting. Mrs. Fields has over 3,000 distribution outlets around the world, enabling it to accomplish the goal of �indulging the world with a sweet treat and a warm smile.�

Investment Required
The fee for a Mrs. Fields franchise is $30,000.

Mrs. Fields provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced. The following figures refer to the construction of a new Mrs. Fields store.

 

On-Going Expenses
Mrs. Fields franchisees pay a royalty fee equal to 6% of monthly gross revenue, marketing fees equal to 1% to 3% of monthly gross revenue and a cooperative advertising fee that may equal up to 3% of monthly gross revenue.

What You Get�Training and Support
In Mrs. Fields� in-depth training program, franchisees experience both classroom and on-the-job training. After the store is opened, the extensive and experienced support staff provides various operational assistance, covering areas such as customer service, hiring and training personnel, store set-up and product display, baking procedures, merchandising, promotion and advertising.

Territory
Mrs. Fields does not grant exclusive territories.