Red Roof Inns
Red Roof Inn has offered business travelers consistency and value at an economy price for the past 30 years. Emphasizing a �smart by design� layout, the Red Roof Inn concept is flexible, leading to innovative and modern designs. The company�s customer base is loyal to the Red Roof brand, as evidenced by the 750,000-plus members of the RediCard Frequency Program. A recent national Red Roof renovation has given guest rooms a European-inspired, contemporary look, featuring residential accents like granite countertops and pewter-finished light fixtures.
Red Roof Inn has 350 locations who serve millions of guests each year as part of the Accor family, which is one of the largest owner-operators in the lodging industry with nine major hotel brands and over 150,000 associates in 140 countries. Accor has over 4,000 hotels around the world and maintains higher-than-average profit margins. Every day 14 million people in 34 countries use Accor�s services. With a diverse and balanced portfolio ranging from one-star to five-star hotels, Accor brands are accessible in both gateway cities and suburban locations.
Investment Required The fee for a Red Roof Inn franchise is $30,000.
Red Roof Inn provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
On-Going Expenses Red Roof Inn franchisees pay a royalty fee equal to 4.5% of gross room revenue with the opportunity of a 0.5% Quality Rebate, and a marketing and reservation contribution fee equal to 4% of gross room revenue. Other ongoing costs include a fee equal to 3-5% of the gross room revenue collected from RediCard Preferred Members, in addition to various booking fees and commissions.
What You Get�Training and Support The Accor Academie provides all training for Red Roof Inn franchisees and managers. In addition, Red Roof Inn maintains multiple innovative marketing and advertising programs, including the RediCard Preferred Member program, Red Hot Deals online promotions and a strategic partnership with T-Mobile Hotspot. Red Roof Inn franchisees also receive benefits given to all members of the Accor family, such as the purchasing power and savings of a family of worldwide hotels 4,000 strong, lowering costs for insurance, furnishings and supplies. Typical 99-room Red Roof Inn properties enjoy an average occupancy of 63%.
Territory Red Roof Inn grants exclusive territories.
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