Account Login
Franchise Directory
Areas Of Interest
Top 100 Franchises Publications
Franchise Your Business
Home >> Business-Related >> Direct Mail Advertising
| Valpak Direct Marketing 8605 Largo Lakes Dr. Largo, FL 33773-4912 |
Submit an online form to receive information from Valpak Direct Marketing.
• Coupons • Franchise Video • Pre-Qualifier Application • Promotional Items |
Business Description
Valpak Direct Marketing Systems, Inc. ("Valpak") is the largest cooperative direct mail envelope company in the US and is an indirect subsidiary of Atlanta-based Cox Enterprises, Inc. who was named by Advertising Age as the 5th largest media company in the U.S. With almost 200 franchises in the U.S., Canada and Puerto Rico mail over 22 billion coupons to more than 500 million households annually.
Franchisor Background
Year Established: 1968
Franchising Since: 1989
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Average Number of Employees: Varies Full-time, 0 Part-time
Space Needs (in square footage):
Preferred Sites: Storefront, Home-based
Other Sites: Exec. Suite
Encourage Conversions? Not Applicable
Earnings Claims Provided?: Yes
Valpak Direct Marketing Systems, Inc. ("Valpak") is the largest cooperative direct mail envelope company in the US and is an indirect subsidiary of Atlanta-based Cox Enterprises, Inc. who was named by Advertising Age as the 5th largest media company in the U.S. With almost 200 franchises in the U.S., Canada and Puerto Rico mail over 22 billion coupons to more than 500 million households annually.
Franchisor Background
Year Established: 1968
Franchising Since: 1989
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 193 | 95.5% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 9 | 4.5% | |||||||||||||||||||||||||||||
Total Operating Units: | 202 | 100.0% | |||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||
States/Provinces with the largest number of operating units:
| Density | Units |
| 1. California | 17 |
| 2. Florida | 27 |
| 3. Virginia | 13 |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $150K |
| Cash Investment: | $15K |
| Total Investment: | $55-225K |
| Average Total Investment: | $140K |
| Fees: | |
| Initial Franchise Fee: | $15K |
| Average Franchise Fee: | $15K |
| On-Going Royalty: | 0% |
| Average Royalty: | 0% |
| Advertising Fee: | 0% |
Space Needs (in square footage):
Preferred Sites: Storefront, Home-based
Other Sites: Exec. Suite
Encourage Conversions? Not Applicable
Earnings Claims Provided?: Yes
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 3 | ||||||||
| General Business Experience: | 4 | ||||||||
| Specific Industry Experience: | 1 | ||||||||
| Formal Education: | 2 | ||||||||
| Psychological Profile: | 3 | ||||||||
| Personal Interview(s): | 4 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 10 Year(s) | ||||||||
| Term of Renewal Period: | 5 Year(s) | ||||||||
| Passive Ownership: | Allowed, But Discouraged | ||||||||
| Area Development Agreements? | No | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | Yes | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | Yes | ||||||||
| Franchisee Association/Member: | Yes, Member | ||||||||
| Size of Corporate Staff: | 150 | ||||||||
| Site Selection Assistance? | Not Applicable | ||||||||
| Lease Negotiation Assistance? | Not Applicable | ||||||||
| Financial Assistance? | Yes, Direct | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | Yes | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | No | ||||||||
| Marketing Materials: | Ad Slicks, Brochures, Catalogs, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits | ||||||||
| Additional Services: | Marketing Research, Newsletter, Online Extranet, Sales Strategies | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Included in Fees | ||||||||
| Central Purchasing: | Not Applicable | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Not Applicable | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | Included in Fees | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| 1. Largo, FL | 2 Weeks | ||||||||
| 2. NFI Office Corp. and local | 4 Days Each | ||||||||
| 3. Coupon | 4 Days | ||||||||
| Expansion Plans | |||||||||
|
Submit an online form to receive information from Valpak Direct Marketing.
• Coupons • Franchise Video • Pre-Qualifier Application • Promotional Items |
||||||||