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Velocity Sports Performance
3650 Brookside Pkwy., # 300
Alpharetta, GA 30022


Submit an online form to receive information from Velocity Sports Performance.
Business Description

VELOCITY SPORTS PERFORMANCE provides people who are passionate about kids and sports the opportunity to combine that with their passion for business. By investing in a VELOCITY SPORTS PERFORMANCE training center, franchise owners offer athletes of all ages and skill sets the chance to train in state-of-the-art facilities, under professional, certified coaches and ultimately give them the chance to take their athletic performance to the highest levels.

Franchisor Background

Year Established:  1999

Franchising Since:  2002

Operating Units:

Franchised Units:

75

98.7%
Company-Owned Units:11.3%
 
Total Operating Units:
76
100.0%
 
Geographic Distribution:
U.S.:7396.1%In 30 States
Canada:33.9%In 2 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
76
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. California11
2. New Jersey5
3. Texas8

Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth: $500-750K
Cash Investment:$150K
Total Investment:$350-655K
Average Total Investment:$502K
 
Fees:
Initial Franchise Fee:$54K
Average Franchise Fee:$54K
On-Going Royalty:2-6%
Average Royalty:4%
Advertising Fee:$2.5K/Mo.
 
Average Number of Employees: 8 Full-time, 0 Part-time

Space Needs (in square footage): 15,000-20,000

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: No

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:2
Formal Education:4
Psychological Profile:3
Personal Interview(s):5
 
Terms of Contract
 
Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff: 16
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 
Marketing Support:
Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:At Additional Cost
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 
Training:
1. Alpharetta, GA2 Weeks
 
Expansion Plans
 
Projected New Units Over Next 12 months: 50

U.S.:

Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, Australia and others
Submit an online form to receive information from Velocity Sports Performance.