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Home >> Decorating & Home Design >> Furniture Stores/Home Furnishings
| Verlo Mattress Factory Stores 201 N. Main St. # 5 Fort Atkinson, WI 53538 |
Submit an online form to receive information from Verlo Mattress Factory Stores.
|
Business Description
VERLO MATTRESS FACTORY STORES (R) is the nation's largest CRAFTSMAN DIRECT (R) retailer. Each franchise assembles custom-made mattresses to the customer's specifications. Our business model appeals to the multi-unit master because owners can penetrate markets quickly and cost-effectively.
Franchisor Background
Year Established: 1958
Franchising Since: 1981
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Average Number of Employees: 5 Full-time, 0 Part-time
Space Needs (in square footage): 3,000-10,000
Preferred Sites: Free-standing Building, Storefront
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided?: Yes
VERLO MATTRESS FACTORY STORES (R) is the nation's largest CRAFTSMAN DIRECT (R) retailer. Each franchise assembles custom-made mattresses to the customer's specifications. Our business model appeals to the multi-unit master because owners can penetrate markets quickly and cost-effectively.
Franchisor Background
Year Established: 1958
Franchising Since: 1981
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 60 | 100% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 0 | 0% | |||||||||||||||||||||||||||||
Total Operating Units: | 60 | 100.0% | |||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
| 1. Florida | 4 |
| 2. Illinois | 18 |
| 3. Wisconsin | 29 |
Registered in Following Registration States: Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $350K |
| Cash Investment: | $50-100K |
| Total Investment: | $300-500K |
| Average Total Investment: | $400K |
| Fees: | |
| Initial Franchise Fee: | $50K |
| Average Franchise Fee: | $50K |
| On-Going Royalty: | 6% |
| Average Royalty: | 6% |
| Advertising Fee: | $400/Mo. |
Space Needs (in square footage): 3,000-10,000
Preferred Sites: Free-standing Building, Storefront
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided?: Yes
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 4 | ||||||||
| General Business Experience: | 3 | ||||||||
| Specific Industry Experience: | 2 | ||||||||
| Formal Education: | 3 | ||||||||
| Psychological Profile: | 4 | ||||||||
| Personal Interview(s): | 5 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 10 Year(s) | ||||||||
| Term of Renewal Period: | 10 Year(s) | ||||||||
| Passive Ownership: | Not Allowed | ||||||||
| Area Development Agreements? | Yes, for 0 Year(s) | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | Yes | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | Yes, Member | ||||||||
| Size of Corporate Staff: | 8 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | Yes | ||||||||
| Financial Assistance? | Yes, Indirect | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | No | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | No | ||||||||
| Marketing Materials: | None Specified | ||||||||
| Additional Services: | None Specified | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Not Applicable | ||||||||
| Central Purchasing: | Not Applicable | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Not Applicable | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | Included in Fees | ||||||||
| 800 Telephone Hotline: | At Additional Cost | ||||||||
| Training: | |||||||||
| 1. Corporate Office | 5-10 Days | ||||||||
| 2. On-Site | 5-7 Days | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from Verlo Mattress Factory Stores.
|
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