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Home >> Pet-Related Products/Services >> Pet-Related Products/Services
| Wild Bird Centers of America 7370 MacArthur Blvd. Glen Echo, MD 20812-1200 |
Submit an online form to receive information from Wild Bird Centers of America.
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Business Description
A WBCA franchise is more than a store; it is a valued community resource. The story of THE WILD BIRD CENTERS OF AMERICA, Inc. is one of enthusiasm about wild birds and a professional approach to the birding market. The customer enjoys friendly, personal service in a peaceful environment with the feel of a relaxing backyard. The owner provides this service with the help of highly efficient systems and support.
Franchisor Background
Year Established: 1985
Franchising Since: 1988
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Average Number of Employees: 1 Full-time, 2 Part-time
Space Needs (in square footage): 1,500-2,400
Preferred Sites: Strip Center
Other Sites:
Encourage Conversions? No
Earnings Claims Provided?: Yes
A WBCA franchise is more than a store; it is a valued community resource. The story of THE WILD BIRD CENTERS OF AMERICA, Inc. is one of enthusiasm about wild birds and a professional approach to the birding market. The customer enjoys friendly, personal service in a peaceful environment with the feel of a relaxing backyard. The owner provides this service with the help of highly efficient systems and support.
Franchisor Background
Year Established: 1985
Franchising Since: 1988
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 92 | 100% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 0 | 0% | |||||||||||||||||||||||||||||
Total Operating Units: | 92 | 100.0% | |||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
| 1. California | 8 |
| 2. Maryland | 10 |
| 3. Virginia | 8 |
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $150K |
| Cash Investment: | $35-50K |
| Total Investment: | $89-144K |
| Average Total Investment: | $116K |
| Fees: | |
| Initial Franchise Fee: | $18K |
| Average Franchise Fee: | $18K |
| On-Going Royalty: | 3-4% |
| Average Royalty: | 4% |
| Advertising Fee: | .5% |
Space Needs (in square footage): 1,500-2,400
Preferred Sites: Strip Center
Other Sites:
Encourage Conversions? No
Earnings Claims Provided?: Yes
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 5 | ||||||||
| General Business Experience: | 4 | ||||||||
| Specific Industry Experience: | 2 | ||||||||
| Formal Education: | 4 | ||||||||
| Psychological Profile: | 2 | ||||||||
| Personal Interview(s): | 5 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 10 Year(s) | ||||||||
| Term of Renewal Period: | Year(s) | ||||||||
| Passive Ownership: | Allowed, But Discouraged | ||||||||
| Area Development Agreements? | No | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | No | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | Yes, Member | ||||||||
| Size of Corporate Staff: | 15 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | Yes | ||||||||
| Financial Assistance? | Yes, Indirect | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | Yes | ||||||||
| National Advertising: | No | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | No | ||||||||
| Marketing Materials: | None Specified | ||||||||
| Additional Services: | None Specified | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Not Applicable | ||||||||
| Central Purchasing: | Not Applicable | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | At Additional Cost | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Included in Fees | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | At Additional Cost | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| 1. Home Office | 6 Days | ||||||||
| 2. On-Site | 1 Day | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from Wild Bird Centers of America.
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