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  Home  >>  Sports & Recreation  >>  Athletic Clothing and Footwear




World Class Athlete
1814 Franklin St., # 820
Oakland, CA 94612


Submit an online form to receive information from World Class Athlete.
Business Description

WORLD CLASS ATHLETE offers a unique, specialty sporting goods concept. Product mix concentrates on athletic footwear, running, tennis and swimwear. Emphasis on race sponsorship, training programs and custom fitting. All major lines of footwear, accessories, warm-up suits and bags. Custom re-soling at Company-owned distribution centers. Founded by world class athlete Jeff Bond.

Franchisor Background

Year Established:  1976

Franchising Since:  1977

Operating Units:

Franchised Units:

42

77.8%
Company-Owned Units:1222.2%
 
Total Operating Units:
54
100.0%
 
Geographic Distribution:
U.S.:4175.9%In 15 States
Canada:916.7%In 2 Canadian Provinces
International:47.4%In 0 Foreign Countries
 
Total:
54
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. California25
2. Kentucky7
3. Washington8

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Michigan, Minnesota, New York, Oregon, Washington, Wisconsin, Alberta

Financial Requirements

Investment:
Minimum Net Worth: $250K
Cash Investment:$90K
Total Investment:$150K
Average Total Investment:$150K
 
Fees:
Initial Franchise Fee:$22K
Average Franchise Fee:$22K
On-Going Royalty:6%
Average Royalty:6%
Advertising Fee:2%
 
Average Number of Employees: 2 Full-time, 4 Part-time

Space Needs (in square footage): 1,800-2,200

Preferred Sites: Free-standing Building, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:3
General Business Experience:5
Specific Industry Experience:4
Formal Education:2
Psychological Profile:3
Personal Interview(s):5
 
Terms of Contract
 
Term of Initial Contract:15 Year(s)
Term of Renewal Period:15 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?No
 
Support and Training
 
International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff: 12
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Direct
 
Marketing Support:
Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:At Additional Cost
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:At Additional Cost
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Not Applicable
800 Telephone Hotline:Included in Fees
 
Training:
1. Headquarters3 Weeks
2. On-Site2 Weeks
 
Expansion Plans
 
Projected New Units Over Next 12 months: 14

U.S.:

Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, Europe, U.K., Australia, New Zealand
Submit an online form to receive information from World Class Athlete.