World Franchising
March 2007 Newsletter
 
Industry Focus: Senior-Care Franchises
 
 

"Seniors are all very unique individuals. They have wonderful stories to tell. They just don’t give up. They keep going no matter how much pain they’re in. That inspires me to keep going, too."

Sandy Young, Ozaukee County CAREGiver of the Year


Due to startling demographic changes in the national population, the senior care franchise industry is undergoing rapid expansion. Some lead generation companies even claim that non-medical home health care for seniors is currently "the hottest franchise idea on the market."

Because nearly one out of every four households is involved in care-giving to persons 50 and older, there is little doubt that Senior Care franchisees are bound for success.

While having experience in the home care or medical industries is of course a plus, the Senior Care franchise industry revolves around one key concept: compassion. It is about making sure seniors get the love, attention and respect that they deserve.

Noted below of some of the more popular Senior-Care Franchises.

.

DBA Name
UFOC
Aegin Place
2006
Age Advantage
2006
Always Best Care Senior Services
2006
AristoCare
2006
Choose Home
2006
ComForcare Senior Services
2006
Comfort Keepers
2006
Home Helpers/Direct Link
2006
Home Instead Senior Care
2006
Homewatch Caregivers
2006
HomeWell Senior Care
2006
Mommy's Helper
2005
Right At Home
2006
Sarah Care
2006
Senior Helpers
2006
Spectrum Home Services
2006
Synergy HomeCare
2006
Visiting Angels Living Assistance Services
2006


*UFOCs are available for purchase on UFOCs.com.


Feel free to familiarize yourself with the following Senior Services franchises featured on worldfranchising.com.

 
CONTACT:
Ms. Marilyn Jacobson
Franchise Sales
[email protected]
www.aristocare.net
698 E. Wetmore Road, Suite 200
Tucson, AZ 85705
Phone: (866) 731-2273,
(520) 731-2273
Fax: (520) 529-0862


Today the rapidly-growing senior population is fueling the demand for in-home health services. This demand has created explosive growth in the senior care industry. The AristoCare private duty home care system is a full-service medical business, providing two income streams for non-medical and medical care senior services. AristoCare provides excellent ownership opportunities. No previous experience in home health care is necessary. Comprehensive 2 week training provided.

 
EST. 1999
FRAN. 2003
OPERATING UNITS
Franchised Units:
2
Company-Owned Units:
3
Total Operating Units:
5
GEOGRAPHIC DISTRIBUTION
US: 5
In 2 States
Canada: 0
In 0 Provinces
International: 0
In 0 Countries
INVESTMENT
Minimum Net Worth:
$250K
Cash Investment:
$60K
Total Investment:
$148-250K
FEES
Initial Franchise Fee:
$36K
On-Going Royalty:
5-7%
Advertising Fee:
NR
SPACE NEEDS
Average Number of Employees:
2 FT, 1PT
Space Needs (SF):
600 SF
Preferred Sites:
Strip Center, Exec. Suite
Conversions?
No
Earnings Claim?
No

"Words cannot express how much Mother and I thank you for all you did with her care. You are very special people that bring love and comfort to those in need."

S.S., Green Valley, AristoCare client
TERMS OF CONTRACT
Term of Initial Contract:
10 yrs
Renewal Period:
5 yrs
Passive Ownership OK?
Yes
Area Dev. Agreements?
No
Sub-Franchising?
No
Expand Within Territory?
Yes
GENERAL SUPPORT
IFA:
Yes
CFA:
No
FA/Member:
No
Size of Corporate Staff:
15
Site Selection Assist.?
Yes
Lease Neg. Assist.?
No
Financial Assist.?
NA
MARKETING SUPPORT
Advertising:
Co-Op (depending on area)
Marketing Materials:
None Specified
Additional Services:
None Specified
ON-GOING SUPPORT
Central Data Processing,
Central Purchasing (addl. cost), Field Operation Evaluation,
Field Training, Initial Store Opening, Franchisee Newsletter,
Regional or National Meetings, 800 Telephone Hotline
TRAINING
2 Weeks, Tucson, AZ Corporate Office; 1 Week, On-Site
EXPANSION
Projected Units (within 1 yr):
5
Territories
All US, All Canada, All Countries
 
 



CONTACT:
Ms. Janine Savoie
Franchise Assistant
[email protected]
www.comforcare.com
2510 Telegraph Rd., # 100
Bloomfield Hills, MI 48302
Phone: (800) 886-4044,
(248) 745-9700
Fax: (248) 745-9763

Non-medical home care services for seniors and physically challenged individuals of all ages. Turnkey home care franchise operations for aspiring professionals. The broadest array of non-medical home care services in the field. Largest protected territories in the industry - up to 400,000 at no additional cost. Daily support of new franchises.
 
EST. 1996
FRAN. 2001
OPERATING UNITS
Franchised Units: 73
Company-Owned Units: 1
Total Operating Units: 74
GEOGRAPHIC DISTRIBUTION
US: 74
In 14 States
Canada: 0
In 0 Provinces
International: 0
In 0 Countries
INVESTMENT
Minimum Net Worth:
$NA
Cash Investment:
$20-30K
Total Investment:
$40-55K
FEES
Initial Franchise Fee:
$16.5K
On-Going Royalty:
5-3%
Advertising Fee:
0%
SPACE NEEDS
Average Number of Employees:
12 FT, 0 PT
Space Needs (SF):
250-450 SF
Preferred Sites:
Free-standing Building, Office Suite
Conversions?
Yes
Earnings Claim?
No


"I just wanted to thank you for your very professional very caring services at a time of great stress for our family. We felt our mother was in very good hands."

Laura Costello, Charlotte, NC, ComforCare client
TERMS OF CONTRACT
Term of Initial Contract:
10 yrs
Renewal Period:
10 yrs
Passive Ownership OK?
Yes
Area Dev. Agreements?
Yes
Sub-Franchising?
No
Expand Within Territory?
Yes
GENERAL SUPPORT
IFA:
Yes
CFA:
No
FA/Member:
No
Size of Corporate Staff:
12
Site Selection Assist.?
Yes
Lease Neg. Assist.?
Yes
Financial Assist.?
Yes(I)
MARKETING SUPPORT
Advertising:
Co-Op
Marketing Materials:
None Specified
Additional Services:
None Specified
ON-GOING SUPPORT
Central Data Processing, Central Purchasing, Field Operation Evaluation,
Field Training,
Initial Store Opening,
Franchisee Newsletter,
Regional or National Meetings,
800 Telephone Hotline
TRAINING
1 Week, Bloomfield Hills, MI
EXPANSION
Projected Units (within 1 yr):
24
Territories
All US
 
 



CONTACT:
Mr. Jim Brown
Director, Franchise Development,
Eastern USA
[email protected]
www.comfortkeepers.com
6640 Poe Ave., # 200
Dayton, OH 45414-2600
Phone: (888) 329-1368,
(937) 264-1933
Fax: (937) 264-3103


Comfort Keepers is the service leader with 95% client satisfaction. We provide non-medical, in-home care, such as companionship, meal preparation, light housekeeping, grocery and clothing shopping, grooming and assistance with recreational activities for the elderly and others who need assistance in daily living.
EST. 1999
FRAN. 1999
OPERATING UNITS
Franchised Units:
551
Company-Owned Units:
0
Total Operating Units:
551
GEOGRAPHIC DISTRIBUTION
US: 521
In 45 States
Canada: 25
In 3 Provinces
International: 5
In NR Countries
INVESTMENT
Minimum Net Worth:
$125
Cash Investment:
$49-84K
Total Investment:
$49-84K
FEES
Initial Franchise Fee:
$26.5K
On-Going Royalty:
4%
Advertising Fee:
0%
SPACE NEEDS
Average Number of Employees:
2 FT, 4-5 PT
Space Needs (SF):
600-800 SF
Preferred Sites:
Office Space, Home-Based
Conversions?
Yes
Earnings Claim?
No


"Comfort Keepers can offer the family caregiver a much needed break, while providing peace-of-mind."

Jim Booth, president and CEO of CK Franchising, Inc.
GENERAL SUPPORT
IFA:
Yes
CFA:
Yes
FA/Member:
Yes/Yes
Size of Corporate Staff:
28
Site Selection Assist.?
No
Lease Neg. Assist.?
No
Financial Assist.?
Yes(I)
MARKETING SUPPORT
Advertising:
None Specified
Marketing Materials:
Ad Slicks, Brochures, Direct Mailers, Radio Ads, Television Ads
Additional Services:
In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases
ON-GOING SUPPORT
Field Operation Evaluation,
Field Training,
Franchisee Newsletter,
Regional or National Meetings (addl. cost),
800 Telephone Hotline
TRAINING
1Week & Ongoing, Dayton, OH
EXPANSION
Projected Units (within 1 yr):
60
Territories
All US, All Canada, All Countries
 
 


CONTACT:
Ms. Angela Brooks
Marketing
[email protected]
www.homehelpers.cc
10700 Montgomery Rd., # 300
Cincinnati, OH 45242
Phone: (800) 216-4196,
(513) 563-8339
Fax: (513) 563-2691


Home Helpers is the leader in Senior and Personal Care. In fact, we were recently named #1 Senior Care Franchise in North America and "Best of the Best" by Entrepreneur Magazine. We halp Seniors, new mothers and families, those recuperating from illness or injury, and those with lifelong challenges to live independently.
EST. 1997
FRAN. 1997
OPERATING UNITS
Franchised Units:
450
Company-Owned Units:
0
Total Operating Units:
450
GEOGRAPHIC DISTRIBUTION
US: 450
In 44 States
Canada: 0
In 0 Provinces
International: 0
In 0 Countries
INVESTMENT
Minimum Net Worth:
$10K
Cash Investment:
$10K
Total Investment:
$36-63K
FEES
Initial Franchise Fee:
$25K
On-Going Royalty:
4-6%
Advertising Fee:
0%
SPACE NEEDS
Average Number of Employees:
NA
Space Needs (SF):
175,000
Preferred Sites:
Home-based
Conversions?
Yes
Earnings Claim?
No


"As a Home Helpers Franchisee, I can offer jobs to people who may have had difficulty finding employment, and can offer services to clients to help make life easier. We actively give back to the community that we live in."

Rachelle Redfairn, Overland Park, KS, Home Helpers franchisee
TERMS OF CONTRACT
Term of Initial Contract:
10 yrs
Renewal Period:
10 yrs
Passive Ownership OK?
No
Area Dev. Agreements?
Yes
Sub-Franchising?
No
Expand Within Territory?
Yes
GENERAL SUPPORT
IFA:
Yes
CFA:
No
FA/Member:
No
Size of Corporate Staff:
20
Site Selection Assist.?
NA
Lease Neg. Assist.?
NA
Financial Assist.?
Yes(I)
MARKETING SUPPORT
Advertising:
None Specified
Marketing Materials:
None Specified
Additional Services:
None Specified
ON-GOING SUPPORT
Central Purchasing,
Field Operation Evaluation,
Field Training,
Franchisee Newsletter,
Regional or National Meetings,
800 Telephone Hotline
TRAINING
5 Business Days, Cincinnati, OH
EXPANSION
Projected Units (within 1 yr):
100
Territories
All US, All Canada, All Countries
 

 


CONTACT:
Mr. Tim Connelly
Director of Franchising
[email protected]
www.homeinstead.com
604 N. 109th Ct., # 200
Omaha, NE 68154-1716
Phone: (888) 484-5759,
(402) 498-4466
Fax: (402) 498-5757


Home Instead Senior Care is the world's largest, most successful, non-medical companionship and home care franchise. Entrepreneur and other leading business publications have ranked us one of the top opportunities in all of franchising. The elderly market we serve is the fastest-growing segment of the population. Services such as companionship, light housework, errands and meal preparation assist the elderly in remaining in their homes rather than being institutionalized.


"For me, the reward personally and professionally is that I can say to myself, 'I did this, and I made a difference in my community.' "

Fran Fox, a Home Instead franchisee
EST. 1994
FRAN. 1995
OPERATING UNITS
Franchised Units:
649
Company-Owned Units:
1
Total Operating Units:
650
GEOGRAPHIC DISTRIBUTION
US: 613
In 49 States
Canada: 10
In 3 Provinces
International: 27
In 0 Countries
INVESTMENT
Minimum Net Worth:
NR
Cash Investment:
$25.5
Total Investment:
$34-47K
FEES
Initial Franchise Fee:
$25.5K
On-Going Royalty:
5%
Advertising Fee:
0%
SPACE NEEDS
Average Number of Employees:
2 FT, 45 PT
Space Needs (SF):
500-700
Preferred Sites:
Industrial/Office
Conversions?
Yes
Earnings Claim?
No
TRAINING
1 Week , Corporate Headquarters; 3 Days, Field Visit Franchise Office
TERMS OF CONTRACT
Term of Initial Contract:
10 yrs
Renewal Period:
10 yrs
Passive Ownership OK?
Yes
Area Dev. Agreements?
No
Sub-Franchising?
No
Expand Within Territory?
Yes
GENERAL SUPPORT
IFA:
Yes
CFA:
Yes
FA/Member:
Yes/Yes
Size of Corporate Staff:
65
Site Selection Assist.?
Yes
Lease Neg. Assist.?
No
Financial Assist.?
No
MARKETING SUPPORT
Advertising:
None Specified
Marketing Materials:
None Specified
Additional Services:
None Specified
ON-GOING SUPPORT
Central Purchasing, Field Operation Evaluation,
Field Training,
Initial Store Opening,
Inventory Control,
Franchisee Newsletter,
Regional or National Meetings, 800 Telephone Hotline
EXPANSION
Projected Units (within 1 yr):
70
Territories
All US, All Canada, All Countries
 
 



CONTACT:
Ms. Leann Reynolds
President
[email protected]
www.homewatchcaregivers.com
7100 E. Belleview Ave., #303
Greenwood Village, CO 80111
Phone: (800) 777-9770,
(303) 758-5111
Fax: (303) 758-1724

Homewatch CareGivers has been providing in-home care services for over 25 years. We serve not only the rapidly expanding senior population, but also special needs youth and adults, new mothers, and people of all ages recovering from sickness/accidents. We offer the widest array of care services in the industry, including companion care, personal care, minor medical services, staffing, case management, and an exciting new Alzheimer's intervention program.
EST. 1980
FRAN. 1996
OPERATING UNITS
Franchised Units: 115
Company-Owned Units: 8
Total Operating Units: 123
GEOGRAPHIC DISTRIBUTION
US: 116
In 37 States
Canada: 2
In 1 Provinces
International: 5
In 4 Countries
INVESTMENT
Minimum Net Worth:
$250-400K
Cash Investment:
$75K
Total Investment:
$49-76K
FEES
Initial Franchise Fee:
$28.5K
On-Going Royalty:
5%
Advertising Fee:
1%
SPACE NEEDS
Average Number of Employees:
3-4 FT, 25-50 PT
Space Needs (SF):
600
Preferred Sites:
Commercial Office Space
Conversions?
Yes
Earnings Claim?
Yes
TRAINING
5 Days, Denver, CO

"Homewatch Caregivers brought a sense of assurance
that was unbelievable. There is nothing like knowing that someone was there to help out. I would recommend HomeWatch Caregivers without reservation."

B.D., Homewatch Caregivers client
TERMS OF CONTRACT
Term of Initial Contract:
10 yrs
Renewal Period:
10 yrs
Passive Ownership OK?
Yes
Area Dev. Agreements?
No
Sub-Franchising?
No
Expand Within Territory?
Yes
GENERAL SUPPORT
IFA:
Yes
CFA:
Yes
FA/Member:
Yes/Yes
Size of Corporate Staff:
15
Site Selection Assist.?
Yes
Lease Neg. Assist.?
No
Financial Assist.?
No
MARKETING SUPPORT
Advertising:
National
Marketing Materials:
Ad Slicks, Brochures, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads, Trade Show Exhibits
Additional Services:
Grand Opening, Newsletter, Online Extranet, Press Releases, Sales Strategies, JumpStart Marketing program, 52-week plan
ON-GOING SUPPORT
Field Operation Evaluation, Field Training,
Franchisee Newsletter,
Regional or National Meetings (addl. cost), 800 Telephone Hotline
EXPANSION
Projected Units (within 1 yr):
50
Territories
All US except CO, HI, MN, All Canada, all Countries
 
 



CONTACT:
Ms. Kristi Jelinek
Franchise Sales Coordinator
[email protected]
www.rightathome.net
11949 Q St., # 100
Omaha, NE 68137
Phone: (877) 697-7537,
(402) 697-7537
Fax: (402) 697-0289

Right At Home offers one of the most exciting opportunities in franchising today. Right At Home offers in-home senior care and supplemental staffing for the healthcare industry. You double your opportunity with the same franchise system.
EST. 1995
FRAN. 2001
OPERATING UNITS
Franchised Units: 90
Company-Owned Units: 1
Total Operating Units: 91
GEOGRAPHIC DISTRIBUTION
US: 91
In 35 States
Canada: 0
In 0 Provinces
International: 0
In 0 Countries
INVESTMENT
Minimum Net Worth:
$100K
Cash Investment:
$38-69K
Total Investment:
$50-60K
FEES
Initial Franchise Fee:
$25K
On-Going Royalty:
5%
Advertising Fee:
0%
SPACE NEEDS
Average Number of Employees:
NR
Space Needs (SF):
700
Preferred Sites:
Free-Standing Building
Conversions?
No
Earnings Claim?
Yes


"If you are interested in making a difference in the lives of seniors and other people who are disabled, interested in a line of work that isn’t always easy, can be very challenging and at the same time rewarding, and you need the satisfaction in knowing that you made a difference in people’s lives, I’d say go for it. And Right at Home is the place you are going to get the best support in doing that."

Paul Blom, a Right At Home franchisee
TERMS OF CONTRACT
Term of Initial Contract:
10 yrs
Renewal Period:
5 yrs
Passive Ownership OK?
Yes
Area Dev. Agreements?
No
Sub-Franchising?
No
Expand Within Territory?
Yes
GENERAL SUPPORT
IFA:
Yes
CFA:
No
FA/Member:
No
Size of Corporate Staff:
17
Site Selection Assist.?
Yes
Lease Neg. Assist.?
No
Financial Assist.?
No
MARKETING SUPPORT
Advertising:
Co-Op, National, Local
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Promotional Items, Trade Show Exhibits
Additional Services:
Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
ON-GOING SUPPORT
Field Operation Evaluation, Field Training,
Franchisee Newsletter,
Regional or National Meetings, 800 Telephone Hotline
TRAINING
2 Weeks, Omaha, NE
EXPANSION
Projected Units (within 1 yr):
50
Territories
All US except RI, ND, HI
 
 


CONTACT:
Mr. Jason Wiedder
Director of Franchise Development
[email protected]
www.seniorhelpers.com
8601 LaSalle Rd., # 208
Towson, MD 21286
Phone: (800) 760-6389,
(410) 453-6172
Fax: (410) 453-6175

Senior Helpers is the fastest growing in-home senior care franchise in the US. Dominate your local market with our state-of-the-art marketing blueprint, large territories focused on the true senior market of 75 years of age, RN on staff, and all software included. By the year 2030, over 70,000,000 people in the US will be seniors, that is one out of every 5 persons living in the US. Our franchises are offered industry leading training and technology platforms to provide the best support available.
EST. 2002
FRAN. 2005
OPERATING UNITS
Franchised Units: 46
Company-Owned Units: 1
Total Operating Units: 47
GEOGRAPHIC DISTRIBUTION
US: 47
In 17 States
Canada: 0
In 0 Provinces
International: 0
In 0 Countries
INVESTMENT
Minimum Net Worth:
$60K
Cash Investment:
$58.3K
Total Investment:
$76.8K
FEES
Initial Franchise Fee:
$35K
On-Going Royalty:
5%
Advertising Fee:
.5%
SPACE NEEDS
Average Number of Employees:
1 PT
Space Needs (SF):
NR
Preferred Sites:
Executive Suite
Conversions?
NA
Earnings Claim?
Yes
TERMS OF CONTRACT
Term of Initial Contract:
15 yrs
Renewal Period:
5 yrs
Passive Ownership OK?
No
Area Dev. Agreements?
No
Sub-Franchising?
No
Expand Within Territory?
Yes
GENERAL SUPPORT
IFA:
Yes
CFA:
No
FA/Member:
No
Size of Corporate Staff:
7
Site Selection Assist.?
Yes
Lease Neg. Assist.?
Yes
Financial Assist.?
No
MARKETING SUPPORT
Advertising:
Co-Op
Marketing Materials:
Ad Slicks, Brochures, Direct Mailers, Emails, Promotional Items
Additional Services:
Grand Opening, In-house Marketing
ON-GOING SUPPORT
Field Operation Evaluation, Field Training, Initial Store Opening,
Franchisee Newsletter,
Regional or National Meetings (addl. cost)
TRAINING
5 Days, Corporate Office - Baltimore; 2 Days, Franchisee On-Site - Initial; 1 Day, Franchise On-Site - 90 Days
EXPANSION
Projected Units (within 1 yr):
50
Territories
All US


"The Senior Helpers franchise program represents an excellent opportunity for business investors seeking to manage their own business, while at the same time providing necessary care and assistance to seniors in their own communities."

Senior Helpers representative

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