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2007
"How Much Can I Make?" Publication
Now Available! |
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An
invaluable “insider’s guide” that
details historical sales, expense and/or profit data
on actual franchise operations as provided by the franchisors
themselves, the 2007 Edition of "How Much Can
I Make?" contains 106 earnings claims
of major franchisors from 2006 UFOCs.
Specifically, "How Much Can I Make?" contains
the Item 19s of:
To order a copy of the 2007 Edition of "How
Much Can I Make?", click
here. |
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FREE
Franchisee Satisfaction Reports |
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Source
Book Publications is providing Franchisee Satisfaction
Reports -- i.e., the uncensored opinions and experiences
of franchisees -- free of charge.
Simply click
here and specify the report you'd like to
order. Within minutes, a Source Book Publications
representative will email you a link allowing
you to download your invaluable report. |
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2007
Bond's Franchise Guide Industry Statistics |
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The
2007 Edition of Bond's Franchise Guide is due
to come out within the month! Click on the links below
to take a sneak peek at the new Industry Statistics:
To
pre-order a copy of The Guide, call Source
Book Publications at (510) 839-5471. |
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Earnings
Claim Hall of Fame: It's A Grind |
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Source
Book Publications has long argued (with very modest
success) that all franchisors should be required to
submit an earnings claim statement (Item 19) in their
UFOC. Given that submission of an Item 19 is entirely
voluntary, only 20% of franchisors choose to do so.
The reasons for non-submission range from the ludicrous
to vaguely plausible.
To
us, it seems entirely one-sided to ask a prospective
franchisee to invest in excess of $200,000 (on average)
to “buy” a franchise without providing him
or her with a clear understanding what he or she might
earn from the investment. Although there are numerous
variables that preclude franchisors from coming up with
an exact projection of future Net Operating Income,
the franchisors clearly have the ability to determine
the historical sales and related expenses for operating
units currently within their system. At a minimum, they
can work backwards from royalty payments to come up
with a gross sales figure. To the extent that they closely
monitor and support their franchisees, they should have
a good sense of average operating costs as well. Given
this information and the latitude they have to provide
as much detail as they see fit, they can break out summary
operating data for those franchisees or company-owned
units that have been around for say 5 years, 10 years,
etc.
Our
sense is that the FTC will ultimately acknowledge the
need for a mandatory Item 19. Given the difficulty from
industry to industry to provide a workable template
for the submission of information, the FTC will continue
to allow franchisors to provide as much or as little
information as they deem necessary. Those franchisors
that do in fact provide real, in-depth information will
clearly enjoy a competitive advantage over those that
do not. At any rate, those franchisors that go to the
trouble of including an Item 19, even if only cursory,
should be acknowledged and applauded.
As
an on-going feature of future newsletters, World Franchising
will publish an exemplary Item 19 each month. This month,
we honor It's
A Grind for the exceptional detail that they provide
in their Item 19. My guess is that the rapid growth
and success of their system has a great deal to do with
the forthrightness with which they celebrate the success
of their existing franchisees. To view their Item 19,
please click
here.
Those
companies who feel they provide exceptional disclosure
in their Item 19s are free to submit their Item 19 electronically
for consideration in subsequent newsletters.
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Industry
Focus: Personal Care Franchises |
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Members
of the notable baby boomer generation are currently
approaching their sixties, which, in the franchising
world, translates to big bucks for companies specializing
in anti-aging remedies. Read on to find out which
"Personal Care" franchises -- that is,
those offering laser, skin-care, med-spa, massage
and tanning services -- are surviving and thriving. |
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Source
Book Publications Video Feature |
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Prompted
by the increasing importance of Web 2.0
media and the desire to keep all of us
from becoming too serious, we thought
we would add a monthly feature that highlights
an incredible new on-line video each month.
To
view this month's video, click
here.
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Source
Book Publications |
1814
Franklin St., Suite 815, Oakland, CA 94612 |
(510)
839-5471; Fax (510) 839-2104; www.worldfranchising.com |
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In
This Issue |
2007
"How Much Can I Make?" Publication |
FREE
Franchisee Satisfaction Reports |
2007
Bond's Franchise Guide Industry Statistics |
Earnings
Claim Hall of Fame |
Industry
Focus |
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Franchise
Spotlight |
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Express
offers an opportunity to be successful
with a proven business model. Our owner-operator
model lets you create your own definition
of success by designing what engages and
excites you. This business-to-business
franchise with weekday operating hours
and no out-of-town travel has four service
lines in one agreement.
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Now in its 11th year of business, WSI is
the world's leading internet services franchise
with 1500 franchisees in 87 countries! You
can be part of this successful franchise
and profit from the Internet! Own the #1
rated internet franchise. Proven business
system. Comprehensive training and support
is provided. Home- or office-based. Complete
training and support. The WSI Formula is
simple: Successful Franchise Owners + Successful
Clients - Successful Franchise Opportunity.
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Comfort Keepers is the service leader with
95% client satisfaction. We provide non-medical,
in-home care, such as companionship, meal
preparation, light housekeeping, grocery
and clothing shopping, grooming and assistance
with recreational activities for the elderly
and others who need assistance in daily
living.
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Sylvan is the leading provider of educational
services to families, schools and industry.
Sylvan services kindergarten through adult-levels
from more than 1,200 Sylvan Learning Centers
worldwide.
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We're #1! Liberty Tax Service is the fastest-growing
international tax service ever! In 10
years, Liberty Tax Service has grown to
the size H&R Block and Jackson Hewitt
took 13 and 15 years respectively to reach.
There's a growing market of taxpayers,
and approximately 63% of them outsource
the tax preparation task to paid professionals.
Liberty's growth is fueled by a proven
operating system that has been fine-tuned
by the leadership and field support staff's
500 total years of experience. Founder/CEO
John Hewitt has worked 38 tax seasons,
including 12 years with H&R Block.
Accounting Today magazine has named Hewitt
one of the accounting profession's top
100 most influential people for 6 consecutive
years. The International Franchise Associate
has honored Hewitt as its "Entrepreneur
of the Year." No prior tax experience
is required to put this proven system
to work.
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