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2007
Bond's Franchise Guide Publication Now Available! |
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The
2007 edition of the definitive and most comprehensive
franchising directory available has just been published!
Bond's Franchise Guide contains over 1,000
detailed franchisor profiles resulting from an exhaustive
40-point, 3-page questionnaire that are sorted into
45 distinct business categories. The data contained
in the Guide represents the most up-to-date,
comprehensive and reliable information about this dynamic
industry. The profiles detail:
•
Background — number of operating units, geographic
distribution and detailed description of the business.
• Capital requirements — initial cash investment
and total investment, on-going royalty and advertising
fees, staffing levels, space needs, etc.
• Initial training and start-up assistance provided,
as well as on-going services.
• Franchisee evaluation criteria.
• Specific areas of geographic expansion: U.S.,
Canada and International.
• And much more ...
To order a copy
of the 2007 Edition of Bond's Franchise Guide,
click
here. |
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Lead
Generation Reporter
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Which
franchisors advertise online? |
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Which
sites do they advertise with? |
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The
Lead Generation Reporter™ is a monthly
report designed to help franchisors maximize
the effectiveness of their advertising dollars.
The initial Reporter™ covers a total of
2,487 franchisors and 20 popular lead generation
sites and consists of the following six reports:
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Report 1: Where Individual
Franchisors Advertise Online
— Lists the key lead generation sites
on which individual franchisors advertise
• Report 2 :
Franchisors Advertising On Individual Lead Generation
Websites — Lists all of the franchisors
advertising on a particular lead generation
website
• Report 3: Top 15 Franchisors
With Heaviest Exposure (Premium & Standard)
— A Premium Listing carries twice the
weight of a Standard Listing in total
• Report 4: Top 15 Franchisors
With Widest Exposure (Premium & Standard)
— A Premium Listing carries the same weight
as a Standard Listing in total
• Report 5: Top 15 Franchisors
With Highest Premium Listing Exposure Only
— Premium Listings are counted in this
total
• Report 6: Total Number
of Franchisors Listed on Individual Lead Generation
Websites
— Totals the number of franchisors listed
on each lead generation website.
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Earnings
Claim Hall of Fame: V2K Window Decor & More |
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Source
Book Publications has long argued (with very modest
success) that all franchisors should be required to
submit an earnings claim statement (Item 19) in their
UFOC. Given that submission of an Item 19 is entirely
voluntary, only 20% of franchisors choose to do so.
The reasons for non-submission range from the ludicrous
to vaguely plausible.
To
us, it seems entirely one-sided to ask a prospective
franchisee to invest in excess of $200,000 (on average)
to “buy” a franchise without providing him
or her with a clear understanding what he or she might
earn from the investment. Although there are numerous
variables that preclude franchisors from coming up with
an exact projection of future Net Operating Income,
the franchisors clearly have the ability to determine
the historical sales and related expenses for operating
units currently within their system. At a minimum, they
can work backwards from royalty payments to come up
with a gross sales figure. To the extent that they closely
monitor and support their franchisees, they should have
a good sense of average operating costs as well. Given
this information and the latitude they have to provide
as much detail as they see fit, they can break out summary
operating data for those franchisees or company-owned
units that have been around for say 5 years, 10 years,
etc.
Our
sense is that the FTC will ultimately acknowledge the
need for a mandatory Item 19. Given the difficulty from
industry to industry to provide a workable template
for the submission of information, the FTC will continue
to allow franchisors to provide as much or as little
information as they deem necessary. Those franchisors
that do in fact provide real, in-depth information will
clearly enjoy a competitive advantage over those that
do not. At any rate, those franchisors that go to the
trouble of including an Item 19, even if only cursory,
should be acknowledged and applauded.
As
an on-going feature of future newsletters, World Franchising
will publish an exemplary Item 19 each month. This month,
we honor V2K
Window Decor & More for the exceptional detail
that they provide in their Item 19. My guess is that
the rapid growth and success of their system has a great
deal to do with the forthrightness with which they celebrate
the success of their existing franchisees. To view their
Item 19, please click
here.
Those
companies who feel they provide exceptional disclosure
in their Item 19s are free to submit their Item 19 electronically
for consideration in subsequent newsletters.
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Industry
Focus: Home Safety Franchises |
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When
it comes to assessing the relative importance of
basic domestic needs, safety and security trump
nearly all the cards. It therefore should come as
no surprise that home safety franchises are experiencing
ever-increasing popularity. Read on to learn about
specific franchise opportunities in this successful
industry. |
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Source
Book Publications Video Feature |
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Prompted
by the increasing importance of Web 2.0
media and the desire to keep all of us
from becoming too serious, we thought
we would add a monthly feature that highlights
an incredible new on-line video each month.
To
view this month's video, click
here.
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Source
Book Publications |
1814
Franklin St., Suite 440, Oakland, CA 94612 |
(800)
841-0873; (510) 839-5471; Fax (510) 839-2104; www.worldfranchising.com |
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In
This Issue |
2007
Bond's Franchise Guide Publication |
Lead
Generation Reporter |
Earnings
Claim Hall of Fame |
Industry
Focus |
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Franchise
Spotlight |
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Carlson
Hotels Worldwide is one of the world's
major hotel companies, encompassing five
brands and operating in more than 936
locations in 69 countries. Brands include:
Regent International Hotels, Radisson
Hotels & Resorts, Park Plaza Hotels
& Resorts, Country Inns & Suites
by Carlson, and Park Inn Hotels. These
operations include most of the major segments
in the hotel industry, ranging from luxury
to limited service.
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Accor
Hotels is one of the largest owner/operators
of economy lodging in the United States.
Accor North America is a division of Accor,
with 168,000 people in 140 countries, employing
approximately 690 people at the corporate
offices including the call centers. Approximately
13,000 are employed at Motel 6 and Studio
6 combined.
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The RE/MAX real estate franchise network,
now in its 33rd year of consecutive growth,
is a global system of more than 5,455 offices
worldwide, engaging more than 116,800 members.
RE/MAX sales associates lead the industry
in professional designations, experience
and production while providing real estate
services in residential, commercial, referral,
relocation and asset management. For more
information visit www.remax.com.
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Realogy Corporation is one of the preeminent
and most integrated providers of real estate
and relocation services in the world, with
leading real estate brands, brokerages,
relocation services and title and settlement
services. Beginning with the acquisition
of Century 21 Real Estate Corporation in
1995, and expanding through subsequent acquisitions
and organic growth, Realogy today stands
as a leader in the residential real estate
industry, with operations dispersed throughout
the United States and around the world.
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Papa John's International, headquartered
in Louisville, KY., is the world's third-largest
pizza company, owning and franchising
approximately 3,000 restaurants in 49
states and 22 countries. For six years
running, consumers have rated Papa John's
#1 in customer satisfaction among all
national Quick Service Restaurant (QSR)
chains in the highly regarded American
Customer Satisfaction Index (ACSAI).
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