"How Much Can I Make?" Included with your World Franchising Lead Generation Program subscription is a complimentary copy of the next Editon of "How Much Can I Make?" (retail $29.95) upon publication. "How Much Can I Make?" is an annual publication detailing hard-to-obtain historical sales, expense and/or profit data on actual franchise operations, as provided by the franchisors themselves. Because publication of an earnings claims statement is at the sole discretion of franchisors, only about 15-20% provide this critical information. The 2007 "How Much Can I Make?" includes 106 recent earnings claims in their entirety. As a result of reviewing these actual performance statistics, you will gain invaluable insights on the true economics of major franchise systems.