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California Tortilla
20 Courthouse Sq., # 206
Rockville, MD 20850
800#:
Tel: (301) 545-0035
Fax: (301) 545-0051
E-Mail: [email protected]
Web Site: www.californiatortilla.com
Contact: Mr. Dane J. Cherry, VP Franchise Development
This popular eatery features quick, friendly (some would say downright spunky) service and a mouthwatering menu of freshly prepared items, such as fajitas, quesadillas, tacos and burritos, including their Blackened Chicken Caesar, Honey Lime and Crunchy BBQ Ranch Burritos. CALIFORNIA TORTILLA is also known for its quirky promotions such as the Monday Night Mystery Price Burrito Wheel, Freeze Pop Day, Jungle Noise Day and Pop Tart Day, as well as Taco Talk-our newsletter read by tens of people nationwide.
Franchisor Background
Established: 1995
First Franchise: 2003
Franchise Units: 14
Company-Owned Units: 3
Total Units: 17
Distribution:
U.S. -- 17;
Canada -- 0;
International -- 0
-North America -- Operations in 4 States
-States/Provinces with Greatest Density: 12 in MD, 2 in VA, 2 in DC
Projected New Units Over Next 12 months: 15
Franchisee Qualifications: 4, 5, 4, 3, 4, 5
(Click here for an explanation)
Registered in Following Registration States: MD, NY, VA (Click here for an explanation)
Average Number of Employees: 10 FT, 15 PT (FT = Full Time, PT = Part Time)
Space Needs: 2,500 SF; SF, SC
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $200K
Total Investment: $316.5-585.5K
Average Total Investment: $451.0K
Minimum Net Worth: $1MM
Fees:
-Franchise: $25K
-Average Franchise Fee: $25.0K
-Royalty: 5%
-Average Royalty: 5.0%
-Advertising: 2%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 10/10
Passive Ownership: Discouraged
Area Development Agreements: Yes/3-5
Sub-Franchising Contracts: No
Expand In Territory: No
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: No
Cooperative Advertising: Yes
International Franchise Association:
Canadian Franchise Association:
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 11
On-Going Support: B,C,D,E,F,G,H (Click here for an explanation)
Training: 4 Weeks Potomac, MD and/or Olney, MD.
Franchisor's Specific Expansion Plans
U.S.: Mid-Atlantic Region
Canada: No
Overseas: No
Note: NR = No Response by Franchisor.
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