Business Description

ROY ROGERS is a quick-service restaurant that is a "cut above" fast food, with a cult-like following. Our concept focuses on quality, variety and choice, targeted primarily for an adult audience.Our favorite foods include the "Big Three" - roast beef, chicken and burgers. Our "Choose Any Side" option includes french fries, baked and mashed potatoes, cole slaw, tossed salad and baked beans. The ROY ROGERS Fixin's Bar includes multiple complimentary condiments. Guests customize their own sandwiches.

Franchisor Background

Year Established:  1979

Franchising Since:  2003

Operating Units:
Franchised Units:	39	72.2%
Company-Owned Units:	15	27.8%
Total Operating Units:	54	100.0%
Geographic Distribution: U.S.: 54 100% In 9 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 54 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Maryland	18
2. New Jersey	8
3. New York	10

Registered in Following Registration States: Maryland, New York, Virginia

Financial Requirements

Investment:
Minimum Net Worth:	$1.4MM
Cash Investment:	$250-300K
Total Investment:	$885-1,344K
Average Total Investment:	$1114K
Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	2%

Average Number of Employees: 10-12 Full-time, 25-30 Part-time

Space Needs (in square footage): 3,200-3,700

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	5
Specific Industry Experience:	4
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	15 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	26
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	No
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Corporate Training Store	8-10 Weeks
2. Corporate Offices	7 Days
Expansion Plans
Projected New Units Over Next 12 months: 3 U.S.: Yes, MD,DC,VA,DE,NJ,CT,MA,OH Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Roy Rogers Restaurants.