With 4,000 hotels and 415,000 rooms worldwide, in over 90 countries, Accor is a global leader in the hotel industry. In the U.S. and Canada, Accor represents the upscale Sofitel and Novotel brands, and economy lodging leaders Red Roof Inns, Studio 6 and Motel 6. Of Accor’s 1,200+ North American properties, today 260 are Red Roof Inns, Studio 6 and Motel 6 franchises.

Our Franchising History

Accor began franchising the Motel 6 brand in 1996 in key secondary and tertiary markets in the U.S. By July 2000, Motel 6 was celebrating the opening of its 100th franchised location in Ruidoso, New Mexico. Red Roof Inns also began franchising in 1996 and joined the Accor network in 1999. Red Roof Inns achieved the 100th franchise milestone in July 2001 with the opening of the beautiful Ocoee, Florida location. 2001 was also a big year for Studio 6. This extended stay brand opened its first franchised location in 2001, just two years after the brand was introduced.

Although relatively new to franchising in the U.S., Accor has more than 75 years of combined franchising and owner/operator experience. And our hospitality experience shows.

Franchising opportunities are currently available for Accor’s three U.S. economy-lodging brands, Red Roof Inns, Studio 6 and Motel 6 in the United States.

Red Roof Inns
As a refuge for the road warrior for 30 years, Red Roof Inns knows the needs of today’s value conscious business traveler. At more than 360 locations nationwide, Red Roof Inns offers free HBO, ESPN, and CNN; movies and video games on-demand. Other amenities include clock radios, photocopy and facsimile services, free USA Today newspapers and unlimited local phone calls. RediCard Preferred Members receive even more special services, including the ability to earn points toward free room nights.

Studio 6
Designed for travelers staying five nights or longer, Studio 6 provides affordable comfort at low weekly rates. Studio 6 features larger rooms and fully equipped kitchens complete with dishes, utensils, cookware, and flatware. Other amenities include voicemail, free local phone calls, and free HBO and ESPN.

Motel 6
Motel 6, with its famous “We’ll Leave The Light On” tagline is synonymous with value: clean, comfortable rooms at the lowest price of any national chain. At more than 850 properties in the U.S. and Canada, Motel 6 offers free local phone calls, free morning coffee, 24-hour-a-day faxing service, and free HBO and ESPN. Most properties also have swimming pools and guest laundry facilities.

Our Growth Strategy

Within the next five years Accor plans to grow its North American portfolio to roughly 1,600 locations. An integral part of this growth strategy will include franchising. However, Accor is not interested in growing for the sake of growing. We are seeking a diverse mix of franchise partners that share the Accor spirit of quality, fairness and respect.

A Global Vision

With 150,000 associates in 140 countries, Accor has a global vision. And diversity is at the heart of our vision, our values and our successes. From a corporate standpoint, our diversity initiatives include raising the bar in standards for recruitment training and mentoring for retention, diversity awareness education, key stakeholder support and communication.

Our diversity mission statement compliments and supports our overall vision:

"To be a truly inclusive organization that values and promotes
the differences among our employees, guests, and business partners
in the achievement of our business objectives."

Because Accor has a strong presence in the global economy, we are sensitive to the ever-changing demographics worldwide. However, we also understand the value of getting to know your own next door neighbor.

In fact, because diversity and inclusiveness are making things work for Accor internationally, by adapting to local environments, Accor is cementing success locally, community by community. Such adaptation involves adjustment and mutual cultural change by Accor and each local community. At Accor, we want our values to thrive in harmony with local values and, at the same time, work to draw local constituencies into Accor’s vision, teaching them to aspire to the same values that have brought Accor success around the world.

Such is the case for Accor in North America, particularly in the United States. "The arithmetic is simple," says Georges Le Mener, a 30+ year Accor veteran who heads up Accor North America. "We add businesses and people who add value to the business."

At Accor North America, we are excited about what we are achieving and why. Diversity is at the forefront of every facet of our business—from Human Resources and Training to Franchising, from Procurement to Sales and Marketing. Moreover, we devote a great deal of time and resources to external organizations both locally, as well as other national and community based agencies, in an effort to increase our visibility in the communities that we serve both in North America and worldwide. We believe that our community outreach is essential to the success of our overall diversity initiative. Our commitment is strong.

Diversity is at the very core of our corporate principals. We don’t have this principal because it would be viewed as the right thing to do - we have this principal because it is the right thing to do. Our world is becoming more diverse every day; and if Accor is to continue to be successful, our business and our partners - our franchise partners - must also continue to become more diverse.

Try Before You Buy

Our diversity philosophy is the springboard that helped create the Accor North America Ambassador Program. The program’s first objective is to provide a glimpse of the possibilities in hospitality to those who have little or no experience or understanding of the economy lodging industry. A potential franchisee can experience what it might be like to be a franchisee before actually making that commitment. “Try it before you buy it”. Our goal is to give you the ability to assess whether owning a motel is the right business for you.

The Ambassador Program is an avenue for individuals interested in additional experience and education in the development and operation of an economy lodging property. This program is particularly aimed at minorities and women - those groups that haven’t historically been in ownership positions within the hospitality industry. Additionally, we provide assistance for program participants in the areas of site selection, construction or renovation and on-going marketing and training.

Be in Business with a True Innovator

Internet Marketing

Accor has launched a Property Website Program that gives our Red Roof Inns, Studio 6 and Motel 6 franchisees a fast track to Internet marketing that is hassle-free and low cost. The new program allows entrepreneurs the opportunity to create property specific websites without needing web design experience or training and Accor’s franchisees’ websites will be able to go live in as little as 48 hours from the time they register. The new program is aimed at helping franchisees drive bookings, increase revenue and build profit using the Internet. Site elements include customized property amenities, photos, features, local attractions and airports, and website links. R.C. Patel, owner of Diplomat Hotels, and franchisee of all three Accor economy brands, raved, "This new program is very impressive with its ease of use and low cost. I literally just spent thousands of dollars more to create a website for one of my other brands.”

E-Procurement

Saving money is top of mind for each of us. We have launched a franchise e-procurement program, which initiates an unparalleled rebate program to put money back into the hands of our franchisees. Through the company’s new rebate program, franchisees who purchase goods, supplies and equipment using e-procurement or directly from any of Accor’s suppliers, do so at the same prices offered to company-owned locations. In addition, any purchases from Accor’s 108 approved suppliers will result in year-end rebates to the franchisees at the same rate as company-owned locations.

Through programs such as Internet Marketing and E-Procurement, we will continue to support our franchisees’ businesses. We will also continuously look forward in finding ways to help our franchisees increase their customer base and save every penny they can, so they are truly successful entrepreneurs.

Supporting Minority Outreach

We sponsor several minority organizations which undertake to provide access to qualified minority franchisee candidates. These organizations include the International Franchise Association's (IFA's) Minorities in Franchising Committee, Asian American Hotel Owners Association (AAHOA), National Minority Franchise Initiative (NMFI) and the National Association of Black Hotel Owners, Operators and Developers (NABHOOD). We will continue sponsorship of those organizations that are effective in recruiting qualified minority candidates.

We Want to Hear From You

With Accor’s hospitality and operations expertise, a strong commitment to quality, innovation and an extensive support system, entrepreneurs have many reasons to consider investing with Accor.

For further franchise information, please visit our websites at www.redroof.com, www.staystudio6.com and www.motel6.com or contact us by telephone at (972) 360-5409.