Source Book Publications has been the pre-eminent publisher of books on franchising for over 12 years. Robert Bond has been directly responsible for publishing each of the 16 books on franchising. During that period, they have gained some clear insights into the determinants of franchising success and failure. Bond's Top 100 Franchises will take advantage of that experience by providing a rigorous, 4-5 page analysis of those franchises that Bond feels currently represent the best franchise opportunities available.
Some 235 companies (out of a universe of 2,600+ active franchises) were evaluated in depth before arriving at the final 100.
In terms of methodology, the companies were evaluated on the basis of historical performance, brand identification, competitive advantages, market dynamics, franchisee satisfaction, the level of initial training and on-going support, financial stability and various other factors.
This book will be available in late December, 1998. It will contain roughly 500 pages and will sell for $21.95.