Business Description

We are the leading premier yogurt franchisor domestically and internationally. I CAN'T BELIEVE IT'S YOGURT is noted for developing smooth, creamy, sweet-tasting frozen yogurt in more than 100 self-serve flavor combinations in original, non-fat, and sugar- free varieties.

Franchisor Background

Year Established:  1977

Franchising Since:  1983

Operating Units:
Franchised Units:	400	29.9%
Company-Owned Units:	940	70.1%
Total Operating Units:	1,340	100.0%
Geographic Distribution: U.S.: 1,025 76.5% In 33 States Canada: 0 0% In 0 Canadian Provinces International: 315 23.5% In 0 Foreign Countries   Total: 1,340 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Florida	15
2. North Carolina	16
3. Texas	33

Registered in Following Registration States: California, Illinois, Indiana, Minnesota, Oregon, Rhode Island, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$200K
Cash Investment:	$50K
Total Investment:	$110-203K
Average Total Investment:	$156K
Fees:
Initial Franchise Fee:	$15K
Average Franchise Fee:	$15K
On-Going Royalty:	0%
Average Royalty:	0%
Advertising Fee:	2.3%

Average Number of Employees: 2 Full-time, 6 Part-time

Space Needs (in square footage): 1,200

Preferred Sites: Strip Center, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	2
Specific Industry Experience:	3
Formal Education:	2
Psychological Profile:	2
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	60
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Not Applicable
Field Training:	Not Applicable
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Not Applicable
800 Telephone Hotline:	Not Applicable
Training:
1. Corporate Headquarters	10 Days
2. Store	1 Week
Expansion Plans
Projected New Units Over Next 12 months: U.S.: Yes, All United States Canada: No Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from I Can't Believe It's Yogurt.