Athlete�s Foot is the world�s premier franchisor of athletic footwear stores, with more than 30 years of franchising experience in over 40 countries. It is a recognizable yet flexible concept that fits into malls, strip centers and streetfront locations in both large and small cities. Its brand-name strength translates to appeal across diverse demographics, and its global buying power and unique business model allows franchisees to tailor their inventory of footwear and apparel to local tastes.

To assist customers in finding the best-fitting footwear at every store, Athlete�s Foot�s FitPrint System both measures and analyzes each person�s foot and factors in arch type and pressure points. This proprietary technology is used to find the ideal shoe for customers and provides the franchisee with a competitive edge in the marketplace.

 

Investment Required
The fee for an Athlete�s Foot franchise is $39,900.

Athlete�s Foot provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

On-Going Expenses
Athlete�s Foot franchisees pay royalties equal to 5% of net sales and marketing support fund fees equal to 1% of net sales.

What You Get�Training and Support
Franchisees go through �New Owner Training� at corporate headquarters and on-site training at their own store location. Operations managers make visits and provide consultation on improving efficiency and profits. Franchisees are given assistance with site selection, lease negotiation, marketing materials and opening inventory management.  Athlete�s Foot provides focused training on inventory control, shoplifting prevention, sales and customer satisfaction.

Many associates become certified �Fit Technicians� to ensure proficiency in fitting shoes and knowledge of the Athlete�s Foot product line. An advanced training program, the �Master Fit Technician� certification is also available to augment an already-certified associate�s skills and knowl-edge. This level of required competency at all franchise locations sets the Athlete�s Foot name apart from the rest of the industry.

Territory
Athlete�s Foot grants protected territories.