Business Description

Franchisees looking for a hotel franchise to serve the growing business and leisure demand often turn to the CENDANT portfolio of hotel brands. And for good reason. CENDANT is the world's largest hotel franchisor with more than 6400 hotels, nearly 540,000 rooms and 5200 lodging franchisees. CENDANT brands cover a wide cross-section of lodging markets, ranging from mid-priced, to economy to extended stay facilities, catering to both business and pleasure travelers.

Franchisor Background

Year Established:  1990

Franchising Since:  1990

Operating Units:
Franchised Units:	6,588	100%
Company-Owned Units:	0	0%
Total Operating Units:	6,588	100.0%
Geographic Distribution: U.S.: 6,588 100% In 50 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 6,588 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Texas	435
2. Florida	423
3. California	478

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$NA
Cash Investment:	$NA
Total Investment:	$205K-6.2MM
Average Total Investment:	$320K
Fees:
Initial Franchise Fee:	$Varies
Average Franchise Fee:	$0K
On-Going Royalty:	Varies
Average Royalty:	-1%
Advertising Fee:	Varies

Average Number of Employees: Varies Full-time, 0 Part-time

Space Needs (in square footage): Varies

Preferred Sites: Free-standing Building

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A
Terms of Contract
Term of Initial Contract:	15-20 Year(s)
Term of Renewal Period:	N/A Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	724
Site Selection Assistance?	No
Lease Negotiation Assistance?	No
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	At Additional Cost
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees
Training:
1. Varies by Brand
Expansion Plans
Projected New Units Over Next 12 months:
U.S.:	Yes, All United States
Canada:	No
Overseas:	No