Business Description

Auntie Anne's, Inc. is a franchise organization with a commitment to exceeding our customers' expectations. We've built our company on the quality of our products and strong support for our franchisees, nurturing relationships for the long-term growth of the franchise system. That approach continues to drive our growth. We provide our customers with pretzels, dips, and drinks which are mixed, twisted, and baked to a golden brown in full view of our customers. Each and every one of our pretzels comes with the Pretzel Perfect Guarantee - we guarantee you'll love your pretzel or we'll replace it with one that you do.

Franchisor Background

Year Established:  1988

Franchising Since:  1989

Operating Units:
Franchised Units:	917	99.1%
Company-Owned Units:	8	0.9%
Total Operating Units:	925	100.0%
Geographic Distribution: U.S.: 736 79.6% In 44 States Canada: 0 0% In 0 Canadian Provinces International: 189 20.4% In 12 Foreign Countries   Total: 925 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	59
2. Florida	48
3. Pennsylvania	74

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$350K
Cash Investment:	$198-374K
Total Investment:	$198-374K
Average Total Investment:	$291K
Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	7%
Average Royalty:	7%
Advertising Fee:	1

Average Number of Employees: 4 Full-time, 4 Part-time

Space Needs (in square footage): 400-600

Preferred Sites: Regional Mall

Other Sites: Lifestyle Centers, Airports

Encourage Conversions? Not Applicable

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	2
Specific Industry Experience:	2
Formal Education:	2
Psychological Profile:	3
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	Variable Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	150
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Indirect
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Gap, PA	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 50 U.S.: Yes, All United States Canada: Yes Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from Auntie Anne's Hand-Rolled Soft Pretzels.