DRAFT

Franchising since 1989, Auntie Anne’s – sporting a delicious lineup of “pretzels and more” – has over 950 locations worldwide. Ninety-four percent of surveyed franchisees would recommend Auntie Anne's to prospective franchisees, and Auntie Anne’s receives thousands of inquiries each year from people interested in learning more about its franchise opportunities. Auntie Anne’s passionately adheres to a three-pronged philosophy in all of its concepts: provide premium products and friendly, courteous service in a sparkling clean store.

Currently seeking business partners who demonstrate their commitment to operational and product excellence, Auntie Anne's provides franchisees with the tools and support needed to develop the Auntie Anne's concept, including training for franchisees and staff at Auntie Anne's Pretzel University, ongoing field support and access to Auntie Anne’s confidential manuals, training videos, and marketing materials.

Investment Required

The fee for an Auntie Anne’s franchise is $30,000.

Auntie Anne’s provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

On-going Expenses

Auntie Anne’s franchisees pay royalty fees equal to 7% of gross sales and an advertising and marketing fund contribution equal to 1% of gross sales.

What You Get—Training and Support

New franchisees are given ten days of training in Auntie Anne's Training Center in Gap, Pennsylvania, which includes five days of store operations training, two days of store management training, one day of franchise owner meetings, a one-day leadership skills program and a one-and-one-half day training skills program. Up to seven days of on-site training is provided after the store is opened.

An experienced staff provides assistance in site selection, lease negotiation, store layout and design, research and development, and advertising and promotions. Auntie Anne’s maintains advantageous relationships with developers and facility management firms throughout the world. In addition, a network of corporate and regional employees provides support in operations, general business issues and marketing in the form of site visits and constant communication.

Territory

Auntie Anne’s does not grant exclusive territories.