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Home >> Lodging >> Lodging
| Choice Hotels International 10750 Columbia Pike Silver Spring, MD 20901-4427 |
Submit an online form to receive information from Choice Hotels International.
|
Business Description
CHOICE HOTELS is the leading hotel franchisor with more than 60 years' experience in developing brands and services that optimize hotel performance. Our single focus is on enhancing the return on investment for our owners and growing our brands strategically. Brands include COMFORT INN, COMFORT SUITES, QUALITY, SLEEP INN, CLARION, MAINSTAY SUITES, ECONO LODGE, and RODEWAY INN, and our new boutique brand extension, CLARION COLLECTION. Either convert an existing location or build a new one.
Franchisor Background
Year Established: 1941
Franchising Since: 1962
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Average Number of Employees: Varies Full-time, 0 Part-time
Space Needs (in square footage): 31,000-33,000
Preferred Sites: Free-standing Building
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided?: Yes
CHOICE HOTELS is the leading hotel franchisor with more than 60 years' experience in developing brands and services that optimize hotel performance. Our single focus is on enhancing the return on investment for our owners and growing our brands strategically. Brands include COMFORT INN, COMFORT SUITES, QUALITY, SLEEP INN, CLARION, MAINSTAY SUITES, ECONO LODGE, and RODEWAY INN, and our new boutique brand extension, CLARION COLLECTION. Either convert an existing location or build a new one.
Franchisor Background
Year Established: 1941
Franchising Since: 1962
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 4,810 | 99.9% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 3 | 0.1% | |||||||||||||||||||||||||||||
Total Operating Units: | 4,813 | 100.0% | |||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
| 1. Texas | 258 |
| 2. Florida | 205 |
| 3. California | 251 |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $Varies |
| Cash Investment: | $20-30% Costs |
| Total Investment: | $2.3-12.6M |
| Average Total Investment: | $7450K |
| Fees: | |
| Initial Franchise Fee: | $25-50K |
| Average Franchise Fee: | $38K |
| On-Going Royalty: | 2.75-5.1% |
| Average Royalty: | 4% |
| Advertising Fee: | 1.75% Rev. |
Space Needs (in square footage): 31,000-33,000
Preferred Sites: Free-standing Building
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided?: Yes
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 4 | ||||||||
| General Business Experience: | 4 | ||||||||
| Specific Industry Experience: | 4 | ||||||||
| Formal Education: | 2 | ||||||||
| Psychological Profile: | 1 | ||||||||
| Personal Interview(s): | 1 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 20 Year(s) | ||||||||
| Term of Renewal Period: | 5 Year(s) | ||||||||
| Passive Ownership: | Allowed | ||||||||
| Area Development Agreements? | No | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | Yes | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | Yes, Member | ||||||||
| Size of Corporate Staff: | 1500 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | Yes | ||||||||
| Financial Assistance? | Yes, Direct | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | No | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | No | ||||||||
| Marketing Materials: | None Specified | ||||||||
| Additional Services: | None Specified | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Included in Fees | ||||||||
| Central Purchasing: | Included in Fees | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Not Applicable | ||||||||
| Inventory Control: | Included in Fees | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | At Additional Cost | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from Choice Hotels International.
|
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