Account Login
Franchise Directory
Areas Of Interest
Hottest New Franchises Publications
Franchise Your Business
Home >> Home Related >> Interior Decorating Services
| Interiors By Decorating Den 8659 Commerce Dr. Easton, MD 21601-7425 |
Submit an online form to receive information from Interiors By Decorating Den.
|
Business Description
Celebrating our 37th successful year, INTERIORS BY DECORATING DEN is the premier international, shop-at-home interior decorating franchise in the world. Our company-trained interior decorators bring thousands of samples including window coverings, wall coverings, floor coverings, furniture and accessories to their customers' homes in our uniquely equipped COLORVAN �. Special business features include: home-based, marketing systems, business systems, training, support and complete sampling.
Franchisor Background
Year Established: 1969
Franchising Since: 1970
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Average Number of Employees: 1 Full-time, 0 Part-time
Space Needs (in square footage):
Preferred Sites: Home-based
Other Sites: Possibly studio when franchisee is ready
Encourage Conversions? Yes
Earnings Claims Provided?: No
Celebrating our 37th successful year, INTERIORS BY DECORATING DEN is the premier international, shop-at-home interior decorating franchise in the world. Our company-trained interior decorators bring thousands of samples including window coverings, wall coverings, floor coverings, furniture and accessories to their customers' homes in our uniquely equipped COLORVAN �. Special business features include: home-based, marketing systems, business systems, training, support and complete sampling.
Franchisor Background
Year Established: 1969
Franchising Since: 1970
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 503 | 100% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 1 | 0.2% | |||||||||||||||||||||||||||||
Total Operating Units: | 503 | 100.0% | |||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||
States/Provinces with the largest number of operating units:
| Density | Units |
| 1. Florida | 33 |
| 2. North Carolina | 28 |
| 3. Texas | 27 |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $50K |
| Cash Investment: | $15K |
| Total Investment: | $49-70K |
| Average Total Investment: | $55K |
| Fees: | |
| Initial Franchise Fee: | $30K |
| Average Franchise Fee: | $30K |
| On-Going Royalty: | 7-9% |
| Average Royalty: | 8% |
| Advertising Fee: | 4%/$100 Min |
Space Needs (in square footage):
Preferred Sites: Home-based
Other Sites: Possibly studio when franchisee is ready
Encourage Conversions? Yes
Earnings Claims Provided?: No
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 5 | ||||||||
| General Business Experience: | 5 | ||||||||
| Specific Industry Experience: | 3 | ||||||||
| Formal Education: | 3 | ||||||||
| Psychological Profile: | 4 | ||||||||
| Personal Interview(s): | 5 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 10 Year(s) | ||||||||
| Term of Renewal Period: | 10 Year(s) | ||||||||
| Passive Ownership: | Not Allowed | ||||||||
| Area Development Agreements? | Yes, for 1 Year(s) | ||||||||
| Sub-Franchising Contracts? | Yes | ||||||||
| Franchisees Allowed to Expand Within Territory? | No | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | Yes, Member | ||||||||
| Size of Corporate Staff: | 40 | ||||||||
| Site Selection Assistance? | Not Applicable | ||||||||
| Lease Negotiation Assistance? | Not Applicable | ||||||||
| Financial Assistance? | No | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | Yes | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | No | ||||||||
| Marketing Materials: | Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos | ||||||||
| Additional Services: | None Specified | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Not Applicable | ||||||||
| Central Purchasing: | Not Applicable | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Not Applicable | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | Included in Fees | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| 1. Easton, MD | 10.5 Days | ||||||||
| 2. Local | 45 Days plus 12 Weeks | ||||||||
| Expansion Plans | |||||||||
|
Submit an online form to receive information from Interiors By Decorating Den.
|
||||||||