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  Home  >>  Home Related  >>  Interior Decorating Services




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Interiors By Decorating Den

Now one of the most prominent and comprehensive full-service interior decorating companies in the world, INTERIORS by Decorating Den started primarily as a custom window treatment company 40 years ago. The INTERIORS system has grown to over 500 franchise partners and decorators worldwide. INTERIORS by Decorating Den represents over 100 quality brand name manufacturers, boasts more than $60 million in buying power and provides customers with interior decorators who love what they do and who are focused on the individual lifestyles, budgets and needs of their clients.

 

Recently recognized as the leader in its field by Entrepreneur magazine, INTERIORS was rated number one in the Decorating category. The company continues to evolve, constantly refining marketing and advertising programs, owner training and technology resources to meet the needs of its broad customer base and franchisees.

 

Operating Units

12/31/2005

12/31/2006

12/31/2007

Franchised

437

473

450

% Change

--

8.2%

-4.7%

Company-Owned

0

0

0

% Change

--

0.0%

0.0%

Total

437

473

450

% Change

--

8.2%

-4.7%

Franchised as % of Total

100.00%

100.00%

100.00%

 

Investment Required

The fee for an INTERIORS by Decorating Den franchise is $29,900.

 

INTERIORS by Decorating Den provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

Item

Established Low Range

Established High Range

Franchise Fee

$29,900

$29,900

Furniture, Fixtures and Equipment

$3,600

$4,050

Opening Inventory of Business Materials

$500

$750

Advertising and Grand Opening Event

$4,500

$6,000

Comprehensive General Liability and Vehicle Insurance

$451

$1,484

Additional Funds (3 months)

$6,400

$12,000

Total Investment

$45,351

$54,184

 

On-going Expenses

INTERIORS by Decorating Den franchisees pay service fees ranging from 7-9% of gross sales, a national marketing fund contribution equal to the maximum of 4% of gross sales or $100 monthly and yearly expenses on samples ranging from $1,200 to $2,500.

 

What You Get—Training and Support

Initial and ongoing training forms the foundation of the INTERIORS by Decorating Den system, and covers design principles, product knowledge, sales, marketing and business management. Franchisees first undergo a 45-day home study preparation program, followed by a comprehensive 2-week classroom training session at corporate headquarters in Maryland. Training continues with 12 modules of weekly sessions focusing on key aspects of the business.

 

Following initial training, INTERIORS by Decorating Den supports franchisees with an extensive preferred supplier network and an outstanding marketing program including professionally created print mailers and TV and radio ads. The company’s strong public relations network has generated thousands of articles, major magazine features and TV segments featuring franchisee decorators and “Dream Rooms.” INTERIORS by Decorating Den’s intranet system, DecoNet, streamlines business functions, enhances communications among franchisees and provides sophisticated customer management and sales reporting.

 

Territory

INTERIORS by Decorating Den grants territories with exclusive promotional and developmental rights comprising a minimum of one zip code.