Business Description

MARTINIZING is the most recognized brand name in dry cleaning. The # 1 Dry Cleaning Franchise: MARTINIZING has been ranked the # 1 dry cleaning franchise 19 out of the last 22 years by Entrepreneur Magazine.

Franchisor Background

Year Established:  1949

Franchising Since:  1949

Operating Units:
Franchised Units:	642	100%
Company-Owned Units:	0	0%
Total Operating Units:	642	100.0%
Geographic Distribution: U.S.: 389 60.6% In 38 States Canada: 19 3% In 3 Canadian Provinces International: 234 36.4% In 0 Foreign Countries   Total: 642 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Wisconsin	36
2. Michigan	92
3. California	67

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$225K
Cash Investment:	$110K
Total Investment:	$250-396K
Average Total Investment:	$350K
Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	4%
Average Royalty:	4%
Advertising Fee:	0.5%

Average Number of Employees: 2 Full-time, 4 Part-time

Space Needs (in square footage): 1,500-2,000

Preferred Sites: Free-standing Building, Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	1
Formal Education:	3
Psychological Profile:	1
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	16
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Classroom	1 Week
2. In-Store	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 25 U.S.: Yes, All United States Canada: Yes, All Except AB,ON Overseas: Yes, Europe, Far and Middle East	Request Franchisor Info   Submit an online form to receive information from Martinizing Dry Cleaning.