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Togo's Eatery
18 N. San Pedro St.
San Jose, CA 95110-2413
      Top100

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Business Description

Togo’s was opened in Northern California in the early 1970s by a guy who didn’t have a business plan. He just made reasonably priced sandwiches the way he liked them – made to order in a deli style format and stuffed with fresh, wholesome ingredients. Soon there were lines out the door and Togo’s was well on its way to becoming California’s most loved sandwich shop. Now, nearly 40 years later, Togo’s is still crafting the best sandwiches, on the West Coast, with over 240 franchise restaurants serving over a million guests per month. Our bread is baked every day, especially for us, and we’ve added our own selection of hearty soups, fresh salads and specialty wraps worthy of the Togo’s name.

Franchisor Background

Year Established:  1971

Franchising Since:  1971

Operating Units:

Franchised Units:

239

98.8%
Company-Owned Units:31.2%
 
Total Operating Units:
242
100.0%
 
Geographic Distribution:
U.S.:242100%In 0 States
Canada:00%In 0 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
242
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. California239

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth: $300K
Cash Investment:$150K
Total Investment:$257-417K
Average Total Investment:$300K
 
Fees:
Initial Franchise Fee:$40K for 20 yr, $25K for 10 yr
Average Franchise Fee:$40K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:2% currently, but can go up to 5%
 
Average Number of Employees: 5 Full-time, 8 Part-time

Space Needs (in square footage): 1,200-1,400

Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: Yes

Franchisee Qualifications
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:4
Formal Education:4
Psychological Profile:4
Personal Interview(s):5
 
Terms of Contract
 
Term of Initial Contract:20 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes
 
Support and Training
 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff: 24
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Trade Show Exhibits, Videos
Additional Services:None Specified
Other Marketing Support:Local Store Marketing Materials and Aides
 
On-Going Support:
Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 
Training:
1. CA5 Weeks
 
Expansion Plans
 
Projected New Units Over Next 12 months: 10

U.S.:

Yes, CA, WA, OR, NV, AZ
Canada:No
Overseas:No
Submit an online form to receive information from Togo's Eatery.