World Franchising
December 2006 Newsletter
 
Own #1 Ranked Internet Franchise With WSI
 
Become a Professional Business consultant!

 

Your task as a WSI Internet Consultant is to assess your clients needs and provide internet business solutions using our successful and proven methodology. No business experience or programming experience is required. WSI consultants are provided with a full and comprehensive training program and ongoing support, and can work from home or from an office.

 
The business solutions for WSI clients are developed in any of our production centers that are strategically located in countries with top technology at low-cost.
 
The Bottom Line
At WSI, your clients are completely serviced with top technology at low costs, and you develop a channel of re-accuring revenues with each new client.

 

Become a top level consultant. Apply for a WSI franchise today!

Contact us for your free CD and
Information package.

 
Investment: $49,700 USD
 
 
 
FranchiseMart Spotlight
 
 

For prospective franchisees, thorough research prior to making an investment is a must. FranchiseMart, a revolutionary business concept, assists clients in this challenging process by helping them research the world of franchising efficiently and effectively. Learn what FranchiseMart can do for you!

 
 
Earnings Claim Hall of Fame: Aaron's Sales & Lease Ownership
 

Source Book Publications has long argued (with very modest success) that all franchisors should be required to submit an earnings claim statement (Item 19) in their UFOC. Given that submission of an Item 19 is entirely voluntary, only 20% of franchisors choose to do so. The reasons for non-submission range from the ludicrous to vaguely plausible.

To us, it seems entirely one-sided to ask a prospective franchisee to invest in excess of $200,000 (on average) to “buy” a franchise without providing him or her with a clear understanding what he or she might earn from the investment. Although there are numerous variables that preclude franchisors from coming up with an exact projection of future Net Operating Income, the franchisors clearly have the ability to determine the historical sales and related expenses for operating units currently within their system. At a minimum, they can work backwards from royalty payments to come up with a gross sales figure. To the extent that they closely monitor and support their franchisees, they should have a good sense of average operating costs as well. Given this information and the latitude they have to provide as much detail as they see fit, they can break out summary operating data for those franchisees or company-owned units that have been around for say 5 years, 10 years, etc.

Our sense is that the FTC will ultimately acknowledge the need for a mandatory Item 19. Given the difficulty from industry to industry to provide a workable template for the submission of information, the FTC will continue to allow franchisors to provide as much or as little information as they deem necessary. Those franchisors that do in fact provide real, in-depth information will clearly enjoy a competitive advantage over those that do not. At any rate, those franchisors that go to the trouble of including an Item 19, even if only cursory, should be acknowledged and applauded.

As an on-going feature of future newsletters, World Franchising will publish an exemplary Item 19 each month. This month, we honor Aaron's Sales & Lease Ownership for the exceptional detail that they provide in their Item 19. My guess is that the rapid growth and success of their system has a great deal to do with the forthrightness with which they celebrate the success of their existing franchisees. To view their Item 19, please click here.

Those companies who feel they provide exceptional disclosure in their Item 19s are free to submit their Item 19 electronically for consideration in subsequent newsletters.

 
 
 
 
Source Book Publications
1814 Franklin St., Suite 815, Oakland, CA 94612

(510) 839-5471; Fax (510) 839-2104; www.worldfranchising.com

In This Issue
WSI
FranchiseMart Spotlight
Earnings Claim Hall of Fame
 
Franchise Spotlight


The nation’s first retail ice cream franchise, Carvel is the leading manufacturer of uniquely shaped ice cream cakes, and a leading provider of premium soft serve and hand-dipped ice cream products. Since the company’s founding in 1934, Carvel has become one of the best-loved and most recognized names in the industry. With products made fresh daily in the store, Carvel has more than 540 franchised and foodservice locations, as well as its famous ice cream cakes in over 8,400 supermarket outlets.


If you have a passion for owning your business, Express Personnel Services has a passion for helping you succeed. Express is a sales-focused, business-to-business franchise. An Express franchise has four profit centers in one franchise agreement. Express provides three weeks of Startup training and ongoing online learning. Express Personnel Services helps as many people as possible find great jobs by helping as many clients as possible find good people.


Money Mailer is one of America's leading direct mail advertising companies with over 300 franchises in the U.S. and Canada. Over its 27 year history, Money Mailer has been at the forefront of introducing innovative direct mail advertising products and programs to the marketplace - helping businesses get and keep more customers and helping consumers save money everyday.


Intercontinental Hotels Group is the world's global hotel company. Operates or franchises more than 3,600 hotels and 535,000 guest rooms in more than 100 countries. Franchisor of Intercontinental Hotels, Crowne Plaza Hotels, Holiday Inn, Holiday Inn Express and Staybridge Suites Hotels, Candlewood Suites and Hotel Indigo.


Now in its 11th year of business, WSI is the world's leading internet services franchise with 1500 franchisees in 87 countries! You can be part of this successful franchise and profit from the Internet! Own the #1 rated internet franchise. Proven business system. Comprehensive training and support is provided. Home- or office-based. Complete training and support. The WSI Formula is simple: Successful Franchise Owners + Successful Clients - Successful Franchise Opportunity.

 
 
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"HOW MUCH CAN I MAKE?"